Ven Gia Launches First Commercial For Premium Aussie Whisky Brand, Corowa Distilling Co.

Ven Gia Launches First Commercial For Premium Aussie Whisky Brand, Corowa Distilling Co.



Emerging Director Ven Gia has made his commercial debut with a story of grit and craftsmanship, undercut by typical Aussie larrikinism, for premium Australian whisky brand Corowa Distilling Co.

‘Made Here. By Us.’ tells the story of how the distillery was founded on the footy field when three mates saw the potential of the town’s pure waters and abundant wheat fields.

After purchasing a dilapidated flour mill for $1, they’ve since created some of the finest whisky in the country.

Gia said: “Corowa Distilling Co. is competing with brands that have hundreds of years of history and whisky-making prestige behind them.

“Standing out meant telling their unique story in a way that would resonate with consumers no matter where they are in the world.

“That’s what excited me about this project; the chance to really define what it means to be an Australian-made whisky.”

Gia is an independent Australian filmmaker whose previous credits include his short film ‘Lovelost’, which had its world premiere at the 2018 Sydney Film Festival.

This work led to a commercial offer from Corowa Distilling Co., which Gia shot entirely on-location in the country border town, with local residents (including the distillery’s managing director, head distiller, and mash boy) making up all of the on-screen talent.

Gia continued: “I wanted every element of the story to be as authentic as possible, and that extended to the casting.

“The only trouble we had was convincing a local priest to take part in an alcohol commercial… so we cast the former town mayor for that role instead.”

The commercial coincides with the second release from Corowa Distilling Co., their ‘Bosque Verde’ Single Malt port cask whisky.

Corowa Distilling Co. managing director, Dean Druce said: “Ven has managed to perfectly capture the spirit of our brand, and our town.

“We’re weren’t sure about stepping in front of the camera ourselves, but we bloody love the result.”

Corowa Distilling Co – “Made here. By us.” is currently being broadcast online.

Credits

Client. Corowa Distilling Co.
Director. Ven Gia.
Producer. Justine Moyle.
Executive Producer. Ven Gia.
Cinematographer. Boris Vymenets.
Production Designer. Tess Strelein.
Editor. Brad Hurt.
Colorist. Matt Fezz.
Sound Design. James Martell.
1st AC. Matt Floyd.
Gaffer. Cameron Wintour.
Gaffer Assist. Max Cuitrone.
Grip. Nicholas Towle.
Grip Assist. Curl Mullin.
Location Sound. Gareth Evans.
VFX. Michael Koorey.
Production Assistant. Oliver Walton.




Please login with linkedin to comment

Corowa Distilling Co. Ven Gia

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]