Purplebricks today launches its new campaign into the Australian market to disrupt the real estate sector, created by VCCP Sydney.

The campaign centres on Pat, the Purplebricks TVC campaign spokesman who’s here to deliver to Australians the Purplebricks message- that they’re here to help sell your property for the best possible price, with the best possible experience, and all for a low-fixed flat fee.

David Kennedy-Cosgrove, managing partner VCCP Sydney, said, “There’s a huge opportunity to transform the way we buy and sell property, and Purplebricks is here to shake things up. Purplebricks are the perfect team to do the job of waking up Australia to a new way of doing business.”

Gary Dawson, VCCP ECD added, “We’re excited to be working with Purplebricks and wanted to bring to life the spirit of a brand that will revolutionise the real estate sector. Pat, the Purplebricks TVC campaign spokesman, alongside his ‘house-band’ will bring personality and a little pizazz to a sector in need of a genuine alternative.”

Michael Bruce, CEO and co-founder said, “Since launching Purplebricks into Australia 24 hours ago, the interest and demand from homeowners has been incredible.

“We are delighted and it has certainly shown us that Aussies are truly ready for a change from the overpriced commission model to one that will save them thousands of dollars when selling a home.”