In support of the launch of the UN Global Goals, Val Morgan is supporting the first ever global cinema campaign.
Thursday 24th September marks the launch of the first ever global cinema campaign. The campaign is to end poverty, fight inequality and tackle climate change.
Friday 25th September at the United Nations in New York, sees an unprecedented effort involving 193 United Nations world leaders adopting 17 Global Goals for Sustainable Development, a series of ambitious targets to bring about significant global change by 2030. This initiative is backed by governments and global communities.
Through an integrated approach the new Sustainable Development agenda will guide all countries on a path that will transform the lives of everyone towards increased prosperity and greater well-being whilst protecting the environment. The Global Goals campaign aims to make the goals famous by sharing and spreading the goals to every person on the planet, that’s 7 billion people in 7 days. Through awareness, there will be a greater likelihood of full implementation. The Global Goals campaign is a mission for humanity with unified goals that resonate with everyone around the globe. The signing of the Global Goals by 193 world leaders provides a platform for citizens of the world to hold their governments accountable.
The United Nations has entered into a partnership with SAWA (The Global Cinema Advertising Association) to utilise the power of cinema to engage cinema audiences internationally and release these new “Global Goals” in a cinema campaign.
Cinema on a global scale is supporting this truly global campaign. Cinema is the perfect medium to reach global audiences with the 60 second #WEHAVEAPLAN commercial. The initiative was developed by Filmmaker Richard Curtis (Love Actually, Mr Bean, 4 Weddings and a Funeral, Black Adder, Red Nose Day) and creative lead Sir John Hegarty and unveiled at Cannes Lions earlier this year with actors Chiwetel Ejiofor and Frieda Pinto.
Val Morgan managing director, Daniel Hill, met with the creators in Cannes to cement his support for this cause through the first ever global cinema campaign.
This campaign will see Val Morgan deliver Cinema Roadblocks across both Australia and New Zealand over the one week period for maximum audience scale and reach. This is the first international cinema Roadblock of this magnitude undertaken in this region. Daniel Hill, managing director of Val Morgan commented, “We are proud to be supporting such an incredible initiative. Utilising our Roadblock across both Australia and New Zealand proves cinema is a powerful content platform where an advertiser can leverage reach capability, and this global campaign is testament to this.”
This humorous commercial is animated by Aardman, narrated by Liam Neeson and features music by Peter Gabriel. Audiences will be able to interact with the cinema ad and share the goals via the Global Goals interactive App which has been developed by CINIME International.
Hill added, “The cinema environment can educate, inspire and influence people by changing hearts and minds. This campaign will demonstrate the power and relevance of the Cinema advertising medium, an environment where messages will be seen and heard.”
Please login with linkedin to comment
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]