Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
SHARE
THIS



Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content.

Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating.

The solution brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem.

This will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities, as spending moves from linear to digital environments.

At launch, 26 segments are supported based on content attributes such as content genre and rating.

Unruly’s proprietary methodology evaluates the direct publisher partner data and simplifies the content-level attributes into scalable deals for buyers.

But publishers can also leverage Unruly’s Private Marketplace (PMP) platform, CTRL, to package inventory.

This more effectively meets growing buyer demand for privacy-conscious, publisher first-party targeting solutions across CTV and video.

In turn, buyers gain scaled access to deals leveraging TV-like content attributes passed through the bidstream.

Buyers can activate through Unruly’s direct DSP integrations and via Tremor Video, the demand side of Tremor International’s end-to-end platform.

“As interest in OTT ad opportunities grows year-over-year, publishers want to meet buyer needs for contextual targeting opportunities on OTT supply but lack the framework to pass this content data in standardised ways,” said Karim Rayes, chief product officer, Tremor International.

“Content-level targeting gives publishers control over the segmentation and packaging of their inventory, but it ultimately brings benefits to both sides of Tremor’s end-to-end platform.”

Unruly is planning to further expand support for content attributes in the coming months to include language and IAB content category, in addition to providing self-service forecasting, reporting and insights tools in support of these new attributes.

Please login with linkedin to comment

Content level targeting Karim Rayes Programatic unruly

Latest News

Porter Novelli Australia Refreshes National Leadership Team
  • Campaigns

Porter Novelli Australia Refreshes National Leadership Team

Clemenger Group communications agency Porter Novelli has started 2022 with a new leadership structure, to reflect its growing consulting team and practice areas for its strong national client base.   The structure will strengthen its footprint in Australia’s critical industry sectors while continuing to build deep specialisation in strategic communications, media, content and creative services.  The […]

Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program
  • Media

Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program

Just in time for his upcoming first title defence, Ultimate Fighting Championship’s Heavyweight Champion Francis Ngannou, the “Baddest Man on the Planet”  becomes the first partner to join Jellysmack’s new Marquee Program. With this deal, brokered by CAA’s Justin Castillo and Marquel Martin with Jellysmack’s VP of Marquee Business, Aaron Godfred, Jellysmack will help the […]