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B&T > Advertising > Unexpected Collaborations At The University of Sydney
Advertising

Unexpected Collaborations At The University of Sydney

Barbara Messer
Published on: 7th July 2014 at 12:29 PM
Barbara Messer
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The Monkeys is launching the University of Sydney’s first campaign to profile their new research and teaching facility – the Charles Perkins Centre – showing what farmers can learn from robotics experts, and why endocrinologists should be talking to gaming programmers.

The campaign was created by The Monkeys in collaboration with artists Mel Pragassen, Maricor/Maricar and animation studio In The Thicket.

Opened in June, the Charles Perkins Centre is dedicated to easing the burden of Australia’s most pressing health issues: obesity, diabetes, cardiovascular disease and related conditions.

The centre fosters collaborations across all areas of the University, bringing together experts from diverse fields such as biology, physics, engineering, economics, social policy, urban planning and the arts to discover real-world solutions through innovative research and teaching.

The campaign showcases three of these unexpected collaborations in a fresh but accessible way, with a series of films that use a blend of stop-motion animation, sculpture, and model-making.

The Monkeys were appointed by the University of Sydney in April and worked with In The Thicket to bring these films to life, along with accompanying print, outdoor and website executions.

Head of marketing, communications and engagement at the University of Sydney, Johanna Lowe, said: “The University of Sydney’s Charles Perkins Centre is challenging conventional approaches to major health problems. We believe this work with The Monkeys also challenges convention for higher education marketing and we look forward to more unique collaborations with the team to build the University’s brand.”

https://www.youtube.com/watch?v=_DXqfcbToqs&feature=youtu.be

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TAGGED: Anytime Vision, Bankwest, Talent
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By Barbara Messer
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Over the past decade I have created engaging editorial content for print and online platforms, while devising effective communications strategies in collaboration with some of Australia's most inspiring creative companies and individuals. Recent projects include: Content strategist / writer: BrandCulture Communications consultant, 303 MullenLowe Freelance copywriter: Houston, eskimo, Frost*Collective Editor, AD STARS (Busan, South Korea) Senior Editor, Right Angle Studio Contributor, Creative Business in Australia (UTS ePress, 2015) Contributor, Arts Nation (Australia Council for the Arts, 2015) Content Producer, Creative Industries Innovation Centre PR Manager, The Monkeys & Maud Editor, Asia Pacific Advertising Festival (Thailand)

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