The Monkeys is launching the University of Sydney’s first campaign to profile their new research and teaching facility – the Charles Perkins Centre – showing what farmers can learn from robotics experts, and why endocrinologists should be talking to gaming programmers.
The campaign was created by The Monkeys in collaboration with artists Mel Pragassen, Maricor/Maricar and animation studio In The Thicket.
Opened in June, the Charles Perkins Centre is dedicated to easing the burden of Australia’s most pressing health issues: obesity, diabetes, cardiovascular disease and related conditions.
The centre fosters collaborations across all areas of the University, bringing together experts from diverse fields such as biology, physics, engineering, economics, social policy, urban planning and the arts to discover real-world solutions through innovative research and teaching.
The campaign showcases three of these unexpected collaborations in a fresh but accessible way, with a series of films that use a blend of stop-motion animation, sculpture, and model-making.
The Monkeys were appointed by the University of Sydney in April and worked with In The Thicket to bring these films to life, along with accompanying print, outdoor and website executions.
Head of marketing, communications and engagement at the University of Sydney, Johanna Lowe, said: “The University of Sydney’s Charles Perkins Centre is challenging conventional approaches to major health problems. We believe this work with The Monkeys also challenges convention for higher education marketing and we look forward to more unique collaborations with the team to build the University’s brand.”
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