Twitter’s latest update is designed to help those users who are visually impaired by allowing users to attach image descriptions within their Tweets, the update rolls out to Twitter’s iOS and Android apps users.
In a blog post announcing the update, Twitter’s staff engineer Todd Kloots said “As a core part of the Twitter experience, it’s important that images shared on our platform are accessible to everyone, including those who are visually impaired.
“With this update, we’re empowering everyone to ensure content shared on Twitter is accessible to the widest possible audience.”
People who are visually impaired will have access to the description via their assistive technology such as text-to-speech screen readers and braille displays.
How to use the feature:
- Enable this feature by using the compose image descriptions option in the Twitter app’s accessibility settings.
- The next time you add an image to a Tweet, each thumbnail in the composer will have an add description button.
- Tap it to add a description to the image. Descriptions can be up to 420 characters.
Twitter’s platform has been updated so publishers and third-party clients also have the capability to add alt text to images, Twitter has extended the platform products to both the REST API and Twitter Cards. One of these third-party clients is Chicken Nugget, a Twitter client for Windows Operating System, which makes Twitter accessible to the blind and visually-impaired.
According to Christopher Toth, head of Accessible Apps and primary author of Chicken Nugget: “Users can send an receive tweets while focused in any application on their computer, using its innovative global hotkeys. These and all other Chicken Nugget features automatically speak through any installed screen reader, the software used by blind and otherwise print impaired computer users to access information in their daily lives.
“Users with diminished vision can enjoy Chicken Nugget’s features through its well designed and very simple graphical user interface, providing the ideal hybrid of both worlds.”
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]