Underwear and lingerie brand Triumph has launched a global campaign focused on collective empowerment.
Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018.
The #TogetherWeTriumph campaign is a celebration of women all over the world and will be seen on TV, cinema, digital, social, out-of-home, and retail worldwide.
The campaign is a bold statement of empowerment and strength, reflected through a series of real-life moments where kindness and understanding shines through at every touch point.
Triumph developed the campaign in collaboration with international integrated communications agency VCCP, which has an office in Sydney.
Triumph’s marketing manager for Australia and New Zealand, Alana Jones, said: We’re excited to bring such a powerful campaign to women all over the world.
“Triumph already has a strong association with female empowerment, because of its heritage in listening and fitting women in lingerie for over 130 years.
“The idea that women are stronger together and when supported by Triumph every day is a natural progression for the brand, which we’re confident will resonate well with our customers.”
Triumph managing partner Markus Spiesshofer added: “It is no secret that behind every woman is another woman who inspires and helps her and this is what we want to celebrate. It is also a celebration of our Triumph family.
“Our employees all over the world who are constantly innovating and crafting lingerie with every woman in mind. Today this message of female empowerment is incredibly relevant and deserves our support.”
Suzanne McKenna, global head of brand at Triumph, said: “Our campaign in 2018 has a digital and social focus, which we will drive to connect with our consumers on a deeper level by putting her centre stage.
“By deliberately moving away from a product-centric campaign, it has given us a fresh perspective to our communication across all our channels.”