Tradies Health Month Campaign Kicks Off Saturday With Shane Jacobson

Tradies Health Month Campaign Kicks Off Saturday With Shane Jacobson
SHARE
THIS



Tradies National Health Month, a month-long awareness campaign by the Australian Physiotherapy Association (APA), kicks off this Saturday 1st August. Tradies across the country will be encouraged to hit the nail on the head when it comes to their health, both physically and mentally.

Released today, the APA has created a follow up to last year’s viral video ‘Sh*t Tradies Never Say’ with a tongue-in-cheek look into ‘The Real Tradies of Melbourne’. Featuring actor and comedian Shane Jacobson and narrated by Australian TV legend Ray Martin, the video tackles serious topics such as musculoskeletal issues, work place safety and healthy eating.

Making her first appearance since departing The Real Housewives of Melbourne, Andrea Moss also makes a fun cameo. The Block and Reno Rumble favourites Kyal and Kara Demmrich, a carpenter and physiotherapist respectively, will also join Jacobson as ‘friends of the tradies’ to help spread the message this month.

According to Safe Work Australia’s Key Work Health & Safety Report 2014, one in five serious workplace injuries involve a tradie, ranking the industry the third most affected in Australia. While an APA focus group in 2014 found that as a group tradies tend to ignore any pain they suffer. Some 75 per cent of respondents stated they regularly disregard discomfort, with their attitude to pain contradicting professional opinion; a slight ache or strain is not classified as anything to worry about.

In its third year, the annual campaign focuses on tradie health (physical and psychological) and work place safety. It will also place emphasis on the benefits from regularly seeing a physiotherapist. Recognised as one of Australia’s most labour intensive industries, the APA uses this campaign to collaborate with industry partners, physiotherapists and tradies to educate and offer support to tradespeople across the country.

“We are really proud of the way this campaign continues to grow each year. We must continue to emphasise to Aussie tradies that while they’re building the nation, they must also ensure they are taking precautions to guarantee their own health and well being,” said APA national president Marcus Dripps.

“With such a high incidence rate across the board, tradies really need to start putting their health first. As a physiotherapist, I see first hand the types of ongoing injuries these people suffer. What starts as a small niggle can escalate into a lifelong injury. It’s important to prevent the incidents early by introducing correct lifting techniques, stretches and regular visits to a physiotherapist,” stated Dripps.

The Australian Physiotherapy Association is the peak body representing the interests of Australian physiotherapists and their patients. The Australian Physiotherapy Association is a national organisation with non-autonomous state and territory branches and specialty subgroups.

Please login with linkedin to comment

Australian Open brand expansion Clemenger BBDO Sydney

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]