Toys”R”Us has unveiled a new brand campaign, ‘Join the Fun’, capturing the attention of kids and adults across Australia with a national content roll-out.
Launching in time for summer, the new campaign encourages Aussies nationwide to engage their imagination through play and toys. Toys”R”Us is championing the act of fun and enjoyment as a tool to allow people to go anywhere, become anyone and do anything.
The new campaign features five ‘hero’ children, who will appear in the TVC and in videos shared across Toys”R”Us’ channels.
The children bring to life the joy of fun through role-play, dress-up, and even a dance-off challenge.
Jessica Donovan, national marketing manager at Toys”R”Us, said: “At Toys”R”Us, we don’t just sell toys – we channel the imagination of kids into positive play, shaping the nature of our world tomorrow.
“As a business that is influencing our community, we always aim to look to the future as a brand. We understand the importance of paying attention to the attitudes of the younger generations.
“We want to challenge stereotypes, embrace diversity and champion individuality.
“That’s why we have launched ‘Join the Fun’, a campaign that celebrates the awesome power of imagination and play, and the idea that we can be anyone or anything we want.”
The campaign is currently rolling out in-store, as well as across its digital channels, social media, website and catalogues.
Australian toy lovers can get involved with the fun by using the hashtag #JoinTheFun when they are playing.
Creative: Good Eye Deer, Sydney
Video production: Good Eye Deer, Sydney
Campaign creative director: Gavin Banks
Campaign producer: Olivia Olley
Campaign strategist: Brian Daly
Choreographer: Debbie Ellis
Stylist: Sophie Hart
Art director: Lucy Adler
Camera: Gavin Blyth
Gaffer: Peter Bushby
Grip: Glenn Day
First AC: Jesse Banks
Editor: Gavin Banks