The Top 5 Newspaper Brands
With an audience of 5,653,000 in an average four weeks across print, online and app in the 12 months to March 2012, Fairfax’s Sydney Morning Herald is the country’s most-read newspaper brand, according to the Roy Morgan Research Readership Survey.
Two News Corp brands score audiences just shy of five million, with the Herald Sun (4,982,000) just pipping stablemate the Daily Telegraph (4,936,000).
Two more newspaper brands exceed the four million mark: The Age (4,227,000) and The Australian (4,040,000).
Roy Morgan Last 4 Weeks Total Masthead Readership
Source: Roy Morgan Single Source, April 2013 to March 2014. Masthead Readership includes print, web (PC, Mobile, Tablet) & App readership
Tim Martin, General Manager – Media, Roy Morgan Research, says:
“Roy Morgan Research has always had readership figures for ‘last four weeks’ available to clients. However we believed a ‘last seven days’ figure is a more practical and accurate way to tally Australians’ news consumption habits across media brands—so this is what we have publically released.
“However, with EMMA (and publishers) claiming ‘higher’ readership figures by comparing their ‘last four weeks’ figures with our ’last seven days’ results, we thought it was time for publishers, agencies and advertisers to compare apples with apples.
“Our newspaper readership data is used by all mainstream media agency groups as well as leading client brands in financial services, automotive, telecommunications, consumer goods and retail.”
Latest News
Seven Revives 2000 Sydney Olympics As One-Year Countdown To Tokyo Begins
To celebrate the One Year to Go milestone to the rescheduled Olympic and Paralympic Games Tokyo 2020, Seven will broadcast two landmark Olympic Games specials that revisit all the magic moments of the Greatest Games Ever, Sydney 2000. The Opening Ceremony in Sydney was the show that stopped a nation, with more than 10 million […]
Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith
As well as being the head of campaign management at Verizon Media, Hayley Smith is also the company’s unofficial office counsellor, according to her colleagues. As part of her role she manages 22 people across the account management and ad operations teams. Here, she not only mentors her direct reports, but she’s the go-to person […]
Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble
New travel ad says Queensland is "good to go", yet no mention of Pauline Hanson, Dreamworld or the irukandji jellyfish.
E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers
Australian e-commerce continues to boom amid COVID-19, with the latest figures showing online shopping for April shooting up 31 per cent year-on-year. And in April alone, 5.2 million people made an online purchase, with online retail accounting for 11 per cent of total retail turnover. Increased demand inherently means increased returns. Yet many Australian businesses […]
Stateside Sports Selects Emarsys For CDP Technology
Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.
“It’s Entirely Appropriate”: ABC Boss Pleads Case For Tech Giant Money
The ABC boss has been out cap shopping & now appears to be taking it in hand around to the Google & Facebook offices.
Whoops! Nine News Does Live TV Cross… To A Rival Channel Seven Reporter!
There's no denying the technical marvel that is live TV. And it's even more thrilling when it all goes horribly arse-up.
How The Media Industry Can Help Tackle Racial Discrimination In Australia
Here's top tips on tackling racial discrimination. Yet, no clarity on the correct pronunciation of phở or chicken mole.
New McDonald’s Italy Campaign Might Just Be A Little Too Smart For Its Own Good
Macca's ad is aimed at uni students who, B&T understood, only ate two-minute noodles & hideous things made of chickpeas.
Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut
B&T would like to see a TV show about people who arrive in hospital emergency wards with things stuck up their rectums.
McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina
New ad campaign tries to normalise the word vagina. Apparently, scrotums are looking on with interest.
Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens
Here's a top way to advertise to teens. And still worth a look if your clients are denture whiteners or funeral homes.
Twitch Bolsters ANZ Sales Team With New Hires
Twitch has bolstered its ANZ sales team with the hiring of two Australian account directors, in addition to an account director and dedicated account manager for New Zealand. Hamish McPhee joins Twitch as an Account Director for the Victorian and South Australian markets following a 9-year tenure in News Corp’s national sales team in Melbourne, […]
Australia’s $4B Fan Industry Represents Opportunities For Brands To Engage With New Audiences
New research has revealed Australia’s fan industry is worth $4.3 billion, with 28 per cent of Australians considering themselves fans of something, representing an opportunity for brands to engage with new audiences to unlock growth. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, spoke […]
IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations. According to Jonas Jaanimagi, IAB Australia’s Tech Lead, standards already […]
Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign
Stella Artois has partnered with indie folk singer M.Ward to create its latest ‘Daydream’ campaign – a glorious ode to summer. As part of the campaign, M.Ward updated the 1966 Loving Spoonful hit ‘Daydream’, and it’s certainly the feel-good, whimsical tune the world needs right now. In the near three-minute spot, dancers twirl and strut […]
Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm
A decision in 2017 to incorporate an Out of Home strategy into its marketing mix has helped protect appliance manufacturer Bosch’s brand recognition through the COVID-19 pandemic. Bosch has benefitted from outstanding brand recognition growth, both aided and unaided, since incorporating Out of Home into the media mix. Taking a long-term approach to its advertising […]
Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands. Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to […]
TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an […]
PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
The COVID-19 pandemic and subsequent lockdown restricted the ability of consumers to interact and purchase their desired cars in dealerships. To overcome this issue, Audi introduced an online reservation tool. In partnership with PHD, the tool was launched through an omnichannel strategy allowing consumers to have ease of access to their new car purchase. “This […]
Kieran Moore Departs WPP AUNZ After 17 Years
Kieran Moore departs but calls "first in, best dressed" on her Newton's Cradle balance balls & Billy Bass talking fish.
The Rock Surpasses Kylie Jenner As Instagram’s Most Valuable Influencer
Apparently The Rock is now Instagram's most valuable influencer. And just imagine when he becomes US President Rock.
Bearded Local Man Armed With VB Tinnie Crashes TV Report To Air His Thoughts On Border Closure
Australia has awoken to a new national hero this morning, as pissed, unemployed bloke unloads in impromptu TV interview.
Tuesday TV Wrap: Big Brother Closes In On The Voice
Why not read B&T's daily TV wrap while eating Alphabetti spaghetti. You'll get all the numbers and all the letters too.
Fashion Bible Vogue Forced To Pull “Bad Taste” Cover Over Depiction Of Mental Illness
Vogue are apparently in trouble, although not deep enough that it warrants a 'Devil Wears Prada' sequel.
Getty Images Inks Deal With W Series Esports League
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
What’s Next For Advertising On iPhones?
Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.
Australians Will Soon Become Walking Barcodes And We Need To Get Ready For It
Columnist argues Australians will soon become "walking barcodes" similar to that slightly bad Tom Cruise sci-fi film.
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
MasterChef’s Khanh Ong Reveals Contestants Handed A Cheat Sheet Prior To Filming
MasterChef contestants given "cheat sheets". B&T understands that's for Korean gamjatang and not for Year 12 chemistry.
