YouTube has released its leaderboard of the top ten most popular global video ads since last year’s Cannes festival.
Topping the board was the Kobe v Messi selfie, with the YouTube rewind in second place and First Kiss coming in third.
Looking across the ten popular ads, YouTube found each ad was at least a minute long with the average view duration of the ads was 1:29 minutes. The total number of views for the ads reached 620 million with a total of 924 million minutes watched.
Check out the top ten most popular ads below. Where does your favourite place?
1. Turkish Airlines – Kobe v Messi: The Selfie
Creative Agency: Crispin Porter + Bogusky
Media Agency: N/A
2. YouTube – YouTube Rewind: What does 2013 say?
Creative Agency: Portal-A
Media Agency: Essence Digital
3. WREN: First Kiss
Creative Agency: Unknown
Media Agency: Unknown
4. Volvo Trucks: The Epic Split featuring Van Damme
Creative Agency: Forsman & Bodenfors
Media Agency: Vizeum
5. Budweiser – Superbowl XLVIII commercial – ‘Puppy Love”
Creative Agency: Anomaly
Media Agency: Busch Media Group
6. Nike Football – Winner Stays
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare Portland
7. Pantene: Labels Against Women I #ShineStrong Pantene
Creative Agency: BBDO Guerrero Ortega
Media Agency: Mediacom Philippines
8. Google: Google Zeitgeist I Here’s to 2013
Creative Agency: Adam & Eve DDB
Media Agency: PHD & Essence
9. Save the Children: Most shocking second a day video
Creative Agency: Don’t Panic
Media Agency: N/A
10. Cornetto: Keyfi Yolunda, Aşkı Sonunda
Creative Agency: MOFILM
Media Agency: Mindshare
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