Tom diSapia’s Path to Planning

Tom diSapia’s Path to Planning
SHARE
THIS



APG Presents a conversation with Tom diSapia, Campaign Asia-Pac Young Achiever of the Year and Strategy Director at UM.

1. What was your first job?

My first job was working for an Indi record company in East London. I’d had wide eye ambition to make it in the music industry yet just 6 months was enough for me to know that it wasn’t quite the career I’d hoped for. However, I did get paid in records, met lots of semi famous musicians and play with a giant fluffy dog for most of the day.

2. What is the best piece of advice you have ever been given?

Advertising probably only makes up only 5% of your clients time and it’s supposed to be the fun bit so make sure it is.

If I wasn’t in advertising I would be?

Struggling music producer or physicist. Couldn’t decide so ended up in advertising.

3. What is your favourite word and why? 

Phantasmagorias – a fantastic sequence of haphazardly associative imagery, as seen in dreams or fever. Phonetically wonderful and intriguing by definition

4. Where do you do your best thinking?

When I’m walking to work in the morning. I always to try walk some part of my journey to give me 20 mins to wonder and ponder the day.

5. How did you get into Planning?

I wanted to get out of client or account roles as soon as possible so took the planning route.

6. What do you love about being a planner?

Solving problems. It’s one thing that’s always novel and keeps you on your toes day in and day out.

7. What in your opinion makes a good planner?

Someone who can boil a problem down to its core elements without over complicating things just to show off how smart they are. Creative thinking is also key as well as a sense of humour.

8. What do you think are the biggest challenges facing planning?

The death of the big idea and over reliance of number based planning. We need to keep pushing the creative boundaries and brave ideas to ensure the output of our industry doesn’t get any blander.

Please login with linkedin to comment

Pacific Magazines Pica TBA PMQ

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo