Media agency Carat has announced Tom Andrews has joined the Melbourne leadership team in the role of group business director.

Reporting to general manager, Catherine Krantz, Andrews will manage the Disney account.  Andrews is tasked with ensuring that Carat and Disney continue to successfully navigate the convergent landscape with box office results being the lead marker of success.

Andrews comes to Carat with a vast amount of experience across trading and implementation.

He comes from Mediabrands where he held a number of senior roles over 12 years of service, his most recent role was leading investment for Initiative in Melbourne.

Speaking of his appointment, Andrews said, “I’m excited to be joining such a well-resourced, future focussed and dynamic team; and to help drive innovation and business growth for an iconic brand such as Disney.”

Catherine Krantz said, “We are lucky to have someone of Tom’s calibre join our team at Carat, we understand the importance of hiring the best talent in market to ensure that our clients have access to the best thinking, creativity and account service. We welcome Tom to our team and look forward to many successful years ahead.”