Media agency Carat has announced Tom Andrews has joined the Melbourne leadership team in the role of group business director.

Reporting to general manager, Catherine Krantz, Andrews will manage the Disney account.  Andrews is tasked with ensuring that Carat and Disney continue to successfully navigate the convergent landscape with box office results being the lead marker of success.

Andrews comes to Carat with a vast amount of experience across trading and implementation.

He comes from Mediabrands where he held a number of senior roles over 12 years of service, his most recent role was leading investment for Initiative in Melbourne.

Speaking of his appointment, Andrews said, “I’m excited to be joining such a well-resourced, future focussed and dynamic team; and to help drive innovation and business growth for an iconic brand such as Disney.”