TheRight.Fit, a platform that directly connects agencies and brands with a wide variety of talent, has launched a podcast series that takes a deep dive into the influencer sphere in Australia.
The regular self-titled podcast will be hosted by media personality Maz Compton (pictured above, left) and TheRight.Fit founder and CEO Taryn Williams (pictured above, right), and will be available through a variety of channels including iTunes, SoundCloud and Stitcher.
TheRight.Fit Podcast will explore a range of topics around influencers, covering things such as working relationships, payments, best practice examples, and minefields.
Each episode, Compton and Williams will be joined by other leading industry experts, from senior agency figures to brand marketing executives, social media experts and influencers themselves as they tackle the biggest questions surrounding influencers.
Williams said the influencer space is one of the most dynamic in the media industry, but there is not enough constructive talk happening to develop it.
“Particularly after the AANA ruling on #ad, there were a lot of different opinions on its value and indeed the value of the influencer,” she said.
“We saw an opportunity to blow that discussion wide open and really get the industry involved in having constructive discussions around influencers which will hopefully answers some of the biggest questions currently being asked.
“TheRight.Fit isn’t just about influencers – it’s about actors, models, videographers, makeup artists and more, but their place in the industry is solid and their value is generally realised. With the influencer, who is also a large part of TheRight.Fit platform, their value and positioning is still very much a topic of debate with no fixed forum for discussion.”
Compton said:, “I adore Taryn for her innovation and for every rule she breaks. Getting around a microphone with people from different industries who are all somehow cosmically linked by influencer marketing is a great little side project.
“From high-profile executives to part-time Insta stars, this podcast will go down every rabbit hole in order to shed some light on why the spotlight on social media has changed the way the world does marketing. This is totally fascinating as a consumer and a host to try and figure out how influencers became so powerful.”
The first episode of TheRight.Fit podcast is available now to listen to, and features Matt Holmes, co-founder and director of Poem, and influencer and Huddle Group founder Simon Hancock. The quartet discuss how the influencer is defined, as well as best practice working relationships.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]