Independent agency The Works has appointed integrated marketing expert Adam Donnelley as head of strategy, further expanding its award winning team as the Sydney agency continues to record new business growth.
A director on the board of the IAA, Donnelley joins The Works with a wealth of experience, having previously held the role of managing partner at DDB Australia across its Telstra business.
During his 16-year career, Donnelley has held senior roles at top tier agencies, notably his role as executive vice president with MRM Worldwide working on GM, Mastercard, Nikon, Chase Bank and Verizon. An integral part of the team, Donnelley successfully helped establish the 275+ strong Detroit office before returning to take on the role of EVP, strategy director for New York and Princeton.
The newly created role is part of The Works growing talent acquisition strategy with Donnelley joining Phil Watson in its recent senior hires.
Douglas Nicol, creative partner of The Works said: “Adam is a strategy specialist, his career experience has allowed him to develop skills across the full spectrum of marketing challenges we face as modern marketers.”
“As head of strategy Adam’s local and international experience will play a vital role to the position and offer invaluable insight to a breadth of clients at The Works, he is a brilliant addition to the team.”
Donnelley added: “The Works have a strong culture, good clients & produce great work, but it was their commitment in putting creativity at the forefront that was personally appealing. This is a great platform from which to deliver impactful strategy that drives award winning creative and I am thrilled to be part of the team.”