PRIA Announces National Conference

The Public Relations Institute of Australia (PRIA) is pleased to announce the latest instalment of Australia’s most prestigious communications industry event, the PRIA National Conference 2021.

Building on the success of the virtual event format last year, the National Conference represents the very best of the industry’s brightest minds and strategic thinkers and is a highlight in every communications professional’s calendar.

To meet the unPRecedented challenges our industry has faced, this year’s conference plans to redefine the virtual format for world-class content, discussion and networking delivery. The event will be held over five consecutive days from Monday 11th October through to the final session on Friday 15th. The optimised online format also allows the PRIA to deliver on the promise to ensure an equal opportunity for industry members and professionals across rural and regional areas.

After more than a year of unPRecedented challenges, this year’s event promises to cut through the buzzwords, cliches and jargon at a time when clear, strategic communication has never been more important.

Hear from seasoned communicators who have weathered the storm, expert insights into leveraging opportunities and new voices identifying fresh perspectives to take on whatever’s next.

unPRecedented Innovation from the likes of:

- Keiran Schneemann, Director of Government Affairs, AstraZeneca
- Luke Schepen, Executive Manager – Strategy, Marketing & Corporate Affairs, CBA
- Chloe Browne, Head of Communications, ANZ, Airbnb
- Dan Jordan, Head of Public Relations (ANZ), DiDi
- Shane Allison, CEO and Founder, Public Address
- Joe Satari, Head of Consumer Communications, Deliveroo

unPRecedented Perspectives from the likes of:

- Clancy Overell and Errol Parker, The Beetoota Advocate
- Zoe Daniels, Former US Bureau Chief and Author, “Greetings From Trumpland”
- Tim Duggan, Founder and Editor-At-Large, Junkee Media

unPRecedented Leadership from the likes of:

- Zach Kitschke, Chief Marketing Officer, Canva
- Matt Davis, CEO, Salvos Stores
- Hayley Kerrigan, Global Head of Brand and Communications, SafetyCulture
- Bessie Hassan, Global Head of Communications, Finder
- Skye Lambley, Group Managing Director, Herd MSL
- Peter O’Sullivan, General Manager, Group External Communications Woolworths

unPRecedented Social Change from the likes of:

- Anastasia Symons, Brand & Marketing Manager, RUOK
- Mitch Wallis, Founder & CEO, Heart On My Sleeve
- Dr Marianne Sison, RMIT
- Jenny Muir, Principal Adviser, Engagement & Communication, National Mental Health Commission
- James Wright, Global CEO, Red Havas

With a new strategic direction spearheaded by recently appointed CEO, Louise Harland-Cox, the PRIA National Conference looks to build on the association’s key mission – to support and develop Australia’s best communicators by delivering industry-leading training, networking and knowledge.

“The calibre and breadth of our speakers is outstanding this year”, says PRIA CEO, Louise Harland-Cox “the last year has forged extraordinary leadership, innovation and social change, and we want to explore what that means for our industry”.

PRIA national president, Leigh McClusky added, “Our speakers have been at the leading edge of change and will bring incredible insight into the forces that have and will continue to shape the communications industry”.

With a mix of formats and styles across the five days, participants and guests will have a range of insightful sessions to choose from, with each inclusion designed specifically to help businesses and brands communicate better in these unPRecedented times.

PRIA is also extending invitations to the next generation of leaders, with specific sessions designed for students and new emerging voices to give their perspectives on the challenges we all face. More information on student and emerging leader initiatives to come.

For the full line up, news, announcements and all details around this flagship event, head to the PRIA National Conference 2021 website here: www.tinyurl.com/pria21.

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