B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Guardian Selects New DMP Krux To Get Closer To Local Audience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Guardian Selects New DMP Krux To Get Closer To Local Audience
Media

The Guardian Selects New DMP Krux To Get Closer To Local Audience

karen.bayley
Published on: 12th August 2015 at 11:49 AM
karen.bayley
Share
2 Min Read
SHARE

Next-gen data management platform (DMP) Krux has announced its selection as the Guardian Australia’s DMP of choice.

The global publisher will work with Krux in several international markets, including Australia, to manage and protect its audience data, as well as creating highly valuable audience segments for its advertisers.

Working with Krux, the Guardian will have the capability to discover new audiences and revenue streams while activating and protecting current, valuable audience data. Growing its audience to become the sixth most read online news site in Australia since its local launch in May 2013, the Guardian’s investment in its Australian audience data will allow the publisher to continue nurturing this already loyal following, providing them with a premium brand experience, while also building further relationships with its advertisers and clients.

“Our partnership with Krux is another important milestone in further expanding our brand and branded partnership strategy in Australia,” said Phil Eligio, head of commercial optimisation, Guardian Australia. “Krux’s services provide us with the capabilities to get closer to our audience data than ever before, maximising our offering to advertisers looking to reach a digital-first informed audience.”

The partnership will also see Krux working closely with the Guardian to activate the publisher’s audience potential, helping with audience discovery and data management. Krux will be able to monitor advertisers and associated companies allowing these segments to then be purchased programmatically providing the Guardian with an additional revenue stream.

“We are thrilled to now be working with one of the leading global publishers here in Australia,” said Jo Gaines, country manager, Krux Australia and New Zealand.

“In Australia, there is a real appetite for publishers that can deliver more meaningful, targeted experiences to readers through its advertising partnerships.  The Guardian has always been a pioneer in the publishing space and we are delighted to be a part of further enhancing its offering, delivering premium experiences to advertisers and its readers.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Digital media geek, PartnerReach
Share

Latest News

Spotlight On Sponsors: Voltaren’s Newest Ambassador Candice Warner Set To Lace Up For The City2Surf
10/07/2025
AI Is Moving Fast & That’s Exactly What CMOs Need
10/07/2025
Yang Han.
StackAdapt Launches AI-Powered Assistant ‘Ivy’ For Data-Driven Decisions
10/07/2025
TV Ratings (09/07/2025): NSW Blues Loss Proves A Winning Formula As Origin Game Three Smashes Records
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?