To help get Victorians back to work, and businesses the staff they need, the Fuel Agency has launched the ‘Backing You’ campaign for Jobs Victoria.
After countless COVID campaigns over the past few years, the “Backing You” campaign takes a deliberately positive approach, and recognises the power of genuine support; a softly spoken word, or a well-timed helping hand.
Setting the campaign’s powerfully optimistic tone, and reflecting the energy returning to the state, is the soundtrack ‘Here’ by Australian artist Briggs (ft. Caiti Baker). Produced by Accordion Productions and directed by Marty Moynihan, with stills photography by Christopher Tovo, the campaign launched with a 60 second film, supported by several TVCs and an extensive, integrated campaign across the state.
To learn more about Jobs Victoria, visit jobs.vic.gov.au, or for information on Fuel, contact Tim Kidman via [email protected]