The 2015 Cannes Lions International Festival of Creativity showcased the best of the best offerings in the advertising space globally.
Some 14 Lions went to campaigns that in one way or another used TV shows and movies, and a further 13 were shortlisted. A range of techniques were used including usage of existing footage and stills, character likeness and thematic elements.
Agencies featured familiar characters in popular TV and movies like: Pingu, Shrek, Avatar, The Hobbit, How to Train a Dragon,Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony, Brady Bunch, Life of Pi, Fargo, Ghostbusters and The Looney Tunes.
Here are all of the winners:
Monty’s Christmas
Winner: Grand Prix – Film Craft
Winner: Gold Film Craft – Visual Effects
Winner: Gold Lion – Branded Content and Entertainment – Integrated Campaign Led by Content Platform
Winner: Silver Lion – Film Retail Stores
Winner: Bronze Lion – Titanium and integrated
Agency: Adam & Eve DDB
Client: John Lewis
TV/Movie: Pingu
https://www.youtube.com/watch?v=iccscUFY860&w=560&h=315]
25 Years of Photoshop
Winner: Gold Lion – Cyber – Social – Use of co-creation & user generated content
Winner: Silver Lion – Film Business Equipment and Services
Winner: Silver Lion – Cyber – Craft – Animation/Motion Graphics
Agency: Goodby Silverstein & Partners
Client: Adobe
TV/Movie: Shrek, Avatar, The Hobbit, How to Train a Dragon
https://www.youtube.com/watch?v=QmYc1MNJaQc&w=560&h=315
Bald Cartoons
Winner: Silver Lion – Creative Effectiveness
Shortlisted: Branded Content and Entertainment – brand or production integration into an existing programme or platform
Agency: Ogilvy & Mather, Brazil
Client: Graacc
TV/Movie: Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony
Snicker’s The Brady Bunch
Winner: Silver Lion – Film Sweet Foods and Snacks
Shortlisted: Film Craft – Casting
Agency: BBDO New York
Client: Snickers
TV/Movie: Brady Bunch
https://www.youtube.com/watch?v=rqbomTIWCZ8&w=560&h=315]
Netflix
Winner: Bronze Lion – Press, Product & Service, Publications & Media
Agency: DDB Canada
Client: Netflix
TV/Movie: Life of Pi, Fargo, Ghostbusters
Hello Kitty
Winner: Bronze Lion – Outdoor – Indoor posters – home appliances, furnishings, electronics & audio visual
Agency: Grey London
Client: Duracell
TV/Movie: Hello Kitty
Looney Tunes
Winner: Bronze Lion – Film Corporate Image and Communication
Winner: Bronze Lion – Film Craft – Direction
Agency: BBDO New York
Client: GE
TV/Movie: Looney Tunes
The Boy Who Beeps – GE Industrial Internet from Lance Vining on Vimeo.
