The Cannes Winners Who Leveraged TV And Movies In Their Campaigns

The Cannes Winners Who Leveraged TV And Movies In Their Campaigns
David Born
By David Born
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The 2015 Cannes Lions International Festival of Creativity showcased the best of the best offerings in the advertising space globally.

Some 14 Lions went to campaigns that in one way or another used TV shows and movies, and a further 13 were shortlisted. A range of techniques were used including usage of existing footage and stills, character likeness and thematic elements.

Agencies featured familiar characters in popular TV and movies like: Pingu, Shrek, Avatar, The Hobbit, How to Train a Dragon,Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony, Brady Bunch, Life of Pi, Fargo, Ghostbusters and The Looney Tunes.

Here are all of the winners:

Monty’s Christmas

Winner: Grand Prix – Film Craft
Winner: Gold Film Craft – Visual Effects
Winner: Gold Lion – Branded Content and Entertainment – Integrated Campaign Led by Content Platform
Winner: Silver Lion – Film Retail Stores
Winner: Bronze Lion – Titanium and integrated
Agency: Adam & Eve DDB
Client: John Lewis
TV/Movie: Pingu

25 Years of Photoshop

Winner: Gold Lion – Cyber – Social – Use of co-creation & user generated content
Winner: Silver Lion – Film Business Equipment and Services
Winner: Silver Lion – Cyber – Craft – Animation/Motion Graphics
Agency: Goodby Silverstein & Partners
Client: Adobe
TV/Movie: Shrek, Avatar, The Hobbit, How to Train a Dragon

Bald Cartoons

Winner: Silver Lion – Creative Effectiveness
Shortlisted: Branded Content and Entertainment – brand or production integration into an existing programme or platform
Agency: Ogilvy & Mather, Brazil
Client: Graacc
TV/Movie: Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony

Snicker’s The Brady Bunch

Winner: Silver Lion – Film Sweet Foods and Snacks
Shortlisted: Film Craft – Casting
Agency: BBDO New York
Client: Snickers
TV/Movie: Brady Bunch

Netflix

Winner: Bronze Lion – Press, Product & Service, Publications & Media
Agency: DDB Canada
Client: Netflix
TV/Movie: Life of Pi, Fargo, Ghostbusters

Ghostbusters_Netflix_Print_Sony Fargo_Netflix_Print

LifeofPi_Netflix_Print_Fox

Hello Kitty

Winner: Bronze Lion – Outdoor – Indoor posters – home appliances, furnishings, electronics & audio visual
Agency: Grey London
Client: Duracell
TV/Movie: Hello Kitty

Hello-Kitty_Duracell_Print_SanrioLooney Tunes

Winner: Bronze Lion – Film Corporate Image and Communication
Winner: Bronze Lion – Film Craft – Direction
Agency: BBDO New York
Client: GE
TV/Movie: Looney Tunes

The Boy Who Beeps – GE Industrial Internet from Lance Vining on Vimeo.

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