The Cannes Winners Who Leveraged TV And Movies In Their Campaigns

The Cannes Winners Who Leveraged TV And Movies In Their Campaigns
SHARE
THIS



The 2015 Cannes Lions International Festival of Creativity showcased the best of the best offerings in the advertising space globally.

Some 14 Lions went to campaigns that in one way or another used TV shows and movies, and a further 13 were shortlisted. A range of techniques were used including usage of existing footage and stills, character likeness and thematic elements.

Agencies featured familiar characters in popular TV and movies like: Pingu, Shrek, Avatar, The Hobbit, How to Train a Dragon,Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony, Brady Bunch, Life of Pi, Fargo, Ghostbusters and The Looney Tunes.

Here are all of the winners:

Monty’s Christmas

Winner: Grand Prix – Film Craft
Winner: Gold Film Craft – Visual Effects
Winner: Gold Lion – Branded Content and Entertainment – Integrated Campaign Led by Content Platform
Winner: Silver Lion – Film Retail Stores
Winner: Bronze Lion – Titanium and integrated
Agency: Adam & Eve DDB
Client: John Lewis
TV/Movie: Pingu

25 Years of Photoshop

Winner: Gold Lion – Cyber – Social – Use of co-creation & user generated content
Winner: Silver Lion – Film Business Equipment and Services
Winner: Silver Lion – Cyber – Craft – Animation/Motion Graphics
Agency: Goodby Silverstein & Partners
Client: Adobe
TV/Movie: Shrek, Avatar, The Hobbit, How to Train a Dragon

Bald Cartoons

Winner: Silver Lion – Creative Effectiveness
Shortlisted: Branded Content and Entertainment – brand or production integration into an existing programme or platform
Agency: Ogilvy & Mather, Brazil
Client: Graacc
TV/Movie: Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony

Snicker’s The Brady Bunch

Winner: Silver Lion – Film Sweet Foods and Snacks
Shortlisted: Film Craft – Casting
Agency: BBDO New York
Client: Snickers
TV/Movie: Brady Bunch

Netflix

Winner: Bronze Lion – Press, Product & Service, Publications & Media
Agency: DDB Canada
Client: Netflix
TV/Movie: Life of Pi, Fargo, Ghostbusters

Ghostbusters_Netflix_Print_Sony Fargo_Netflix_Print

LifeofPi_Netflix_Print_Fox

Hello Kitty

Winner: Bronze Lion – Outdoor – Indoor posters – home appliances, furnishings, electronics & audio visual
Agency: Grey London
Client: Duracell
TV/Movie: Hello Kitty

Hello-Kitty_Duracell_Print_SanrioLooney Tunes

Winner: Bronze Lion – Film Corporate Image and Communication
Winner: Bronze Lion – Film Craft – Direction
Agency: BBDO New York
Client: GE
TV/Movie: Looney Tunes

The Boy Who Beeps – GE Industrial Internet from Lance Vining on Vimeo.

Please login with linkedin to comment

Latest News

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]

Opinion

by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]