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B&T > Media > The Cannes Winners Who Leveraged TV And Movies In Their Campaigns
Media

The Cannes Winners Who Leveraged TV And Movies In Their Campaigns

David Born
Published on: 6th July 2015 at 6:30 AM
David Born
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The 2015 Cannes Lions International Festival of Creativity showcased the best of the best offerings in the advertising space globally.

Some 14 Lions went to campaigns that in one way or another used TV shows and movies, and a further 13 were shortlisted. A range of techniques were used including usage of existing footage and stills, character likeness and thematic elements.

Agencies featured familiar characters in popular TV and movies like: Pingu, Shrek, Avatar, The Hobbit, How to Train a Dragon,Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony, Brady Bunch, Life of Pi, Fargo, Ghostbusters and The Looney Tunes.

Here are all of the winners:

Monty’s Christmas

Winner: Grand Prix – Film Craft
Winner: Gold Film Craft – Visual Effects
Winner: Gold Lion – Branded Content and Entertainment – Integrated Campaign Led by Content Platform
Winner: Silver Lion – Film Retail Stores
Winner: Bronze Lion – Titanium and integrated
Agency: Adam & Eve DDB
Client: John Lewis
TV/Movie: Pingu

https://www.youtube.com/watch?v=iccscUFY860&w=560&h=315]

25 Years of Photoshop

Winner: Gold Lion – Cyber – Social – Use of co-creation & user generated content
Winner: Silver Lion – Film Business Equipment and Services
Winner: Silver Lion – Cyber – Craft – Animation/Motion Graphics
Agency: Goodby Silverstein & Partners
Client: Adobe
TV/Movie: Shrek, Avatar, The Hobbit, How to Train a Dragon

https://www.youtube.com/watch?v=QmYc1MNJaQc&w=560&h=315

Bald Cartoons

Winner: Silver Lion – Creative Effectiveness
Shortlisted: Branded Content and Entertainment – brand or production integration into an existing programme or platform
Agency: Ogilvy & Mather, Brazil
Client: Graacc
TV/Movie: Peanuts, Garfield, Adventure Time, Hello Kitty, Popeye, Mr. Potato Head, Rio, My Little Pony

Snicker’s The Brady Bunch

Winner: Silver Lion – Film Sweet Foods and Snacks
Shortlisted: Film Craft – Casting
Agency: BBDO New York
Client: Snickers
TV/Movie: Brady Bunch

https://www.youtube.com/watch?v=rqbomTIWCZ8&w=560&h=315]

Netflix

Winner: Bronze Lion – Press, Product & Service, Publications & Media
Agency: DDB Canada
Client: Netflix
TV/Movie: Life of Pi, Fargo, Ghostbusters

Ghostbusters_Netflix_Print_Sony Fargo_Netflix_Print

LifeofPi_Netflix_Print_Fox

Hello Kitty

Winner: Bronze Lion – Outdoor – Indoor posters – home appliances, furnishings, electronics & audio visual
Agency: Grey London
Client: Duracell
TV/Movie: Hello Kitty

Hello-Kitty_Duracell_Print_SanrioLooney Tunes

Winner: Bronze Lion – Film Corporate Image and Communication
Winner: Bronze Lion – Film Craft – Direction
Agency: BBDO New York
Client: GE
TV/Movie: Looney Tunes

The Boy Who Beeps – GE Industrial Internet from Lance Vining on Vimeo.

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By David Born
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David Born is Director of Born Licensing, a brand licensing agency solely focused on licensing for the purpose of advertising and marketing. Born Licensing has been appointed licensing agent for entertainment powerhouse 20th Century Fox, Nickelodeon, Sony Pictures, Fremantle Media, Hasbro, Cartoon Network and BBC Worldwide. He also has a relationship with a range of other rights holders such as Disney, CBS, Paramount Pictures, Universal Studios, Aardman, Lionsgate, MGM and many more. Born Licensing is currently working with a range of creative agencies and their clients across Europe, Australia and New Zealand. David started his licensing career as FMCG & Promotions assistant at a leading Australian brand licensing agent Haven Licensing. During that time he worked with major licensors such as Marvel, Twentieth Century Fox, Sesame Workshop, Sanrio, Lucas Film and Nickelodeon. He worked with a strong portfolio of clients such as Parmalat, Boost Juice, Colgate, Johnson & Johnson and National Foods. David spent the following 4 years at Warner Bros. Consumer Products, starting as Licensing Associate and progressing to Manager of FMCG & Promotions. He drove revenue for the category with key FMCG & Promotional clients such as McDonalds, Hungry Jacks, and Parmalat. Additionally, David developed a strong understanding of clip licensing, working with clients including Bulla, ANZ and Westpac NZ along with their creative agencies. After moving to London, David had the opportunity to expand his knowledge and experience within the category further as Head of Category for FMCG & Promotions at Turner Broadcasting. He managed the food, beverage, health & beauty, promotions and clip licensing business across EMEA (UK, Europe, Middle East & Africa). Some of the exciting brands within the Turner portfolio include Ben 10, Adventure Time, The Amazing World of Gumball and LazyTown.

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