Newly-launched media tech growth specialist Teleskope has announced a partnership with UK ad blocking management technology Oriel to bring technology to publishers in Australia.
Oriel empowers publishers with tools to analyse, communicate and re-establish a fair value exchange proposition with their ad blocking audience.
Teleskope was founded by experienced media tech specialists Gavin Merwood and Dinesh Arasaratnam to provide premium technology solutions to publishers and media buyers globally.
Merwood said: “Ad blocking is the number one issue for major publishers across the world right now.
“We’re excited to kick off our new venture by partnering with a globally leading solution to ad blocking, Oriel, as it will allow publishers to understand the extent of the problem and take action.”
Arasaratnam said: “Teleskope is focused on bringing the best technology to our network of local publishers to help them solve problems and grow revenue.
“We did our research and found that Oriel is one of the leading solutions to ad blocking globally, and one which opens up additional revenue streams for publishers.”
Headquartered in Australia, Teleskope has an on-ground presence in 12 countries and focuses primarily on the Asia-Pacific region.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]