Newly-launched media tech growth specialist Teleskope has announced a partnership with UK ad blocking management technology Oriel to bring technology to publishers in Australia.
Oriel empowers publishers with tools to analyse, communicate and re-establish a fair value exchange proposition with their ad blocking audience.
Teleskope was founded by experienced media tech specialists Gavin Merwood and Dinesh Arasaratnam to provide premium technology solutions to publishers and media buyers globally.
Merwood said: “Ad blocking is the number one issue for major publishers across the world right now.
“We’re excited to kick off our new venture by partnering with a globally leading solution to ad blocking, Oriel, as it will allow publishers to understand the extent of the problem and take action.”
Arasaratnam said: “Teleskope is focused on bringing the best technology to our network of local publishers to help them solve problems and grow revenue.
“We did our research and found that Oriel is one of the leading solutions to ad blocking globally, and one which opens up additional revenue streams for publishers.”