Australia’s Lif3 Global has announced multi-award winning actress Rebecca Gibney as a brand ambassador.
A passionate advocate for wellness, Gibney encourages all Australians to join the Lif3 movement and safeguard themselves against mobile phone radiation in the brand’s TVC campaign.
The advanced Smartchip, invented and engineered in Australia, was developed as a safeguard to combat concerns around health risks that could be associated to mobile phone use, such as the reduction of male fertility.
The partnership and TVC marks a key milestone in Lif3 Global’s awareness campaign, which has already gained ambassador support from Ricky Ponting and martial arts fighter Soa Palelei.
Gibney said Lif3 is a product that provides peace of mind in a time where we are increasingly health conscious.
“As a working mum I’m constantly on my mobile, and I’m genuinely concerned with the impacts it could have on my health. We really won’t know the full effects until it’s too late. I know all mums would want to discover any way possible that they can safeguard their children against potential harm, which is why I’m so passionate about Lif3.
“I’m proud to be fronting the Lif3 campaign and hope that people join the Lif3 movement so that we can all enjoy peace of mind without compromising our connectivity in today’s mobile world,” Gibney said.
Lif3 Global CEO, Don Small, said the campaign encapsulates what Lif3 is about and how a small chip can make the world of difference.
“Our partnership and TVC with Rebecca makes a clear statement to Australia that more people should be embracing the cutting-edge technology within our Lif3 Smartchips. It is the only scientifically tested product to reduce the radiation absorption rate emitted from mobile phones by up to 95 per cent.
“We’re thrilled Rebecca Gibney has joined our campaign and is such an enthusiastic ambassador of our message. All of the work and investment into this awareness campaign is testament to the lengths we are willing to go to educate more Australians about this powerful technology that can safeguard their health,” Small said.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]