Video Advertising: Gone In Less Than 60 Seconds
Five things marketers need to know when using video advertising.
Twitter Exec: It’s Not About The Money
Sales of Twitter data – on people’s interests and passions – grew…
Twitter Fails to Predict The Winner Of The Melbourne Cup
Whybin\TBWA & TAB managed to use tweets to pick the winner last…
How ‘Alex From Target’ Became An Internet Superstar
It took just one image to bring internet fame for the US…
London Bus Shelters Converted To Twitter-Activated Vending Machines
Walkers Crisps converted bus shelters into vending machines giving a free bag…
Social Media Marketing Is A Dying Business Model
At the 2013 National Radio Conference, Jules Lund talked about making social…
MediaMath Enhances Social Offering with ‘Upcast’ – A Social Ad Platform
Upcast offers MediaMath clients large-scale social ad campaign management and optimisation on…
Twitter Introduces A New Audio Experience
Twitter has launched Twitter Audio Card – a way for users to…
Amobee Named Official Twitter Marketing Platform Partner
Amobee has also launched 'Amobee for Twitter', a new solution for advertisers…
Why We Should Embrace Twitter’s Experiments Instead Of Shooting Them Down
Richard Parker says the platform can learn from Facebook's mistakes and change…
Our Marketing Tools Are Out Of Date
Marketers are behind the times in the tools and approaches they use,…
Pay to Play: The End of Free Social Media Marketing?
Do we now need to dip into our pockets for social media…
7 Social Media Psychology Studies That Will Make Your Marketing Smarter
Tapping into these psychological nuances might just blow your social media marketing…
Sweary Tesco Parody Account Replied To Customers On Twitter
This could well be what social media managers are secretly thinking.
Sexting Apps and Other Social Media Tools Marketers Should Tap Into
Could tapping into a s*xting app lead your brand to social media…
Facebook, Buzzfeed & Pandora in Social Media Week Line Up
The Sydney event sees an epic line up including Twitter, the Salvation…
Twitter Announces Developments In Mobile Advertising
Overnight, Twitter announced a number of developments in its offering to mobile…
White House’s Twitter pushed down list
Twiplomacy is an annual global study of world leaders on Twitter, which…
73% of Global CCOs Hire Digital Experts
Global chief communications officers (CCOs) are increasingly adding digital and social media…
Cannes you hear the roar of a social success
Cannes Lions proved as popular as ever this year, with online conversations…
When 140 characters doesn’t cut it
Twitter has allowed the flashing and circulating GIFs to shine through its…
Tweets get real with #discuss campaign
Clemenger BBDO Melbourne and the Wheeler Centre have brought the digital realm…
