Sexting Apps and Other Social Media Tools Marketers Should Tap Into

Humorous photo of a man in his underwear, using his cellphone to send a picture of his penis.

This story was originally published by

Marketers have exhausted Facebook and Twitter as social marketing tools, but SnapChat and Instagram have a huge following of teens and young adults waiting to be lured by your latest campaign.

SHARE
THIS



most marketers understand the importance of social media marketing but participation in social media could also become a major factor in the ranking algorithm for search engines like Google.

If you’re like most marketers, you’ve focused on the “big three”: Facebook for the biggest audience, Twitter for the fastest updates and public profiles, and LinkedIn for the B2B business professionals. It’s time to take a look at these:

Instagram

Instagram is one of the most popular social media platforms around, with 200 million active users and an average of 60 million photos shared every day. Since Instagram is mostly populated with individual users sharing photos with their close friends and family, marketers have overlooked it as a viable social media option. However, the sheer number of users alone makes it worth exploring.

Create an Instagram account for your business and connect it to your company’s Facebook and/or Twitter account. Instead of using the Pinterest strategy of showcasing highlights of your products and services, use Instagram to demonstrate the personal side of your brand. Take pictures of your office and coworkers, and of any events you are attending. Use hashtags wherever it’s appropriate (just don’t overdo it) and engage with other users on a regular basis by commenting on their photos and responding to their comments on yours.

Snapchat

Snapchat started back in 2011, but because it’s been used mostly for personal exchanges, it’s slipped by the eyes of most marketers. However, as I mentioned in my article Your Guide to Using Snapchat for Marketing, about 400 million snaps are sent each day by about 26 million users in the United States. Pictures and videos sent via this app are self-destructing as a privacy measure. That means your target audience will only have a few seconds to read and remember your message. In a way, that’s advantageous considering the painfully low attention span of your average user—it’s a way of almost guaranteeing their attention for those few seconds. But at the same time, you need to compress your messaging to ensure it is memorable.

You certainly don’t need a presence on every one of these platforms in order to run a successful social media campaign, but if you want the most relevant audience and the best potential results, it’s important to think outside the “Facebook, Twitter, LinkedIn” box.

Read about the other four here.

Please login with linkedin to comment

Gameshow Meat & Livestock Australia Nestle Online ads Social Media

Latest News

Netflix Questions Potential Australian Content Requirements
  • Media

Netflix Questions Potential Australian Content Requirements

Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]

by B&T Magazine

B&T Magazine
Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

Can't afford Celeste Barber for your next campaign? Why not hire a Celeste Barber clone like this ad has clearly done.

Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.