Marketers have exhausted Facebook and Twitter as social marketing tools, but SnapChat and Instagram have a huge following of teens and young adults waiting to be lured by your latest campaign.
most marketers understand the importance of social media marketing but participation in social media could also become a major factor in the ranking algorithm for search engines like Google.
If you’re like most marketers, you’ve focused on the “big three”: Facebook for the biggest audience, Twitter for the fastest updates and public profiles, and LinkedIn for the B2B business professionals. It’s time to take a look at these:
Instagram is one of the most popular social media platforms around, with 200 million active users and an average of 60 million photos shared every day. Since Instagram is mostly populated with individual users sharing photos with their close friends and family, marketers have overlooked it as a viable social media option. However, the sheer number of users alone makes it worth exploring.
Create an Instagram account for your business and connect it to your company’s Facebook and/or Twitter account. Instead of using the Pinterest strategy of showcasing highlights of your products and services, use Instagram to demonstrate the personal side of your brand. Take pictures of your office and coworkers, and of any events you are attending. Use hashtags wherever it’s appropriate (just don’t overdo it) and engage with other users on a regular basis by commenting on their photos and responding to their comments on yours.
Snapchat started back in 2011, but because it’s been used mostly for personal exchanges, it’s slipped by the eyes of most marketers. However, as I mentioned in my article Your Guide to Using Snapchat for Marketing, about 400 million snaps are sent each day by about 26 million users in the United States. Pictures and videos sent via this app are self-destructing as a privacy measure. That means your target audience will only have a few seconds to read and remember your message. In a way, that’s advantageous considering the painfully low attention span of your average user—it’s a way of almost guaranteeing their attention for those few seconds. But at the same time, you need to compress your messaging to ensure it is memorable.
Compared to other image-based apps, Snapchat is somewhat less efficient. It takes more time to follow and get to know your potential users, and it takes significant effort to create an image or message that will only last for a few seconds. Still, it’s worth considering as part of your broader strategy.
You certainly don’t need a presence on every one of these platforms in order to run a successful social media campaign, but if you want the most relevant audience and the best potential results, it’s important to think outside the “Facebook, Twitter, LinkedIn” box.
Read about the other four here.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]