Social Media Week Sydney organisers Rinsed and Evolve Social have announced the official line up for SMW’s inaugural year in Australia.

The weeklong event will take place from September 22 – 26 and new details announced today include the session topics, confirmed speakers and ticketing details.

The central theme for SMW 2014 is “The Future of Now” and the sessions at SMW Sydney will cover this from perspectives designed to engage Australian marketers, consumers, businesses, government, students and educators. The event program brings the theme to life through three core streams of conversation – Innovation, Culture and Advertising and Marketing, with keynote and panel events taking place at The Beresford Hotel and exclusive Master Classes taking place at The University of Sydney.

The Innovation stream of SMW Sydney events will feature keynote and panel sessions presented by brands, agencies and experts and that discuss important developments in the local industry. This includes sessions on Consumer Wearables, Mobile Marketing, The Future of Publishing, The Consumer Journey and “The Connected Brand”. To see the full schedule of SMW Sydney events, click here.

The Society & Culturestream of SMW Sydney keynote and panel events will feature sessions presented by publishers, personalities, brands, and agencies that discuss popular trends in the local industry.

This includes sessions on Social Tourism, YouTube & The Rise of the Micro-Celebrity, The Politics of Social, Creating a Movement for Social Good, “Socially Evolving the Music Industry”, and “The Lightside & the Darkside to Online Trolls”. To see the full schedule of SMW Sydney events, click here.

The Marketing & Advertising stream of SMW Sydney keynote and panel events will feature sessions presented by brands, agencies and marketing leaders that discuss key issues in the local industry.

This includes sessions on Social ROI and Measurement, Crisis Management, “Has Social changed TV forever”, Dissecting Great Content, Real-time Engagement, The Future of Publishing, and “the power of visual storytelling”. To see the full schedule of SMW Sydney events, click here.

Speakers include:

• Helen Crossley, Facebook
• Naomi Shepherd, Facebook
• Daina Middleton, Twitter (replacing John Heywood)
• Angus Keene, Twitter
• Tim O’Neill, AIMIA
• Monique Perry, Neilsen
• Eddie Cliff, Salesforce
• Ben Russell, LinkedIn
• Douglas Nicol, The Works
• Lisa Perkovic, Expedia
• Paul Fischmann, 1888 Hotel
• Lauren Bath, Instagrammer
• Petrhyce Donovan, Sutherland Shire
• Chloe Davis, Tourism Australia
• Joanne Jacobs, Freelance Digital Strategist
• Michael Batistic, We are Social
• Eddie Cliff, Salesforce
• Nancy Georges, Social Media Women
• Megan Quinn, Net-A-Porter
• Declan Lee, Gelato Messina
• Nigel Lopez-Mcbean, Optus
• Chloe Dutschke, Shoes of Prey
• James Griffin, SR7
• Rose Powell, the Sydney Morning Herald
• Elyse Dickson, Salvation Army
• Julie Delaforce, Quiip
• Gavin Heaton, Freelance Digital Strategist
• Brian Giesen, Social@Ogilvy
• Ian Laurie, Society Social
• Emma Lo Russo, Digivizer
• Nicola Swankie, Society Social
• Ty Yalmez, Microsoft Devices
• Lorraine Murphy, The Remarkables Group
• Jennifer Lam, I ate my way through
• Spiro Pissas, Boom Video
• Kate Carruthers, Social Innovation Sydney
• Stilgherrian
• Alex Greenwich, Independent Member for Sydney
• Ariadne Vromen, The University of Sydney
• Steph Harmon, Junkee
• Alison Michalk, Quipp
• Ainsley Hunter, ABC Q&A
• Peter McEvoy, ABC Q&A
• Karalee Evans, DDB
• Matt Henry, National Rugby League
• Tom Dawkins, StartSomeGood.com
• Sam Mclean, GetUp
• Karen Skinner, Change.org
• Sophie Potter, Reach Out
• Joanna Sleigh, Pozible
• Neal Mann, News Corp & WSJ
• Simon Crerar, BuzzFeed
• Jamila Rizvi Editor, Mamamia
• Neil Ackland, Sound Alliance
• Alex Light (VICE)
• Tiphereth Gloria, Freelance Digital Strategist
• Donna Moritz, Socially Sorted
• Christina Butcher, Hair Romance
• Tom Eslinger, Saatchi & Saatchi
• Shane Williamson, Mobile Mondays
• Chad Lakin, Cyberbia
• Rebekah Campbell, Posse
• Brendan Watmore, InMobi
• Stig Richards, Sound Alliance
• Hazel Savage, Pandora
• Andrew Peterson, Universal Music
• Michelle Lucia, MTV
• Steve Crombie, Totem Video
• Liz Sweetland, Base79
• David Wesson, Evolve Social
• Robb Beeston, Beamly
• Toby Forage, SBS
• Chris Gross, Fox Sports
• Scott Gillham, Nielsen
• Ross Dawson, Futurist & Author
• Mark Pesce, Futurist & Author
• Alex Young, Build AR
• Ben Moir, Snepo
• Katie Chatfield, Jack Morton Worldwide
• Nikki Drinkwater, Waratahs Rugby
• Jonathan Crossfield, Author
• Adam Vincenzini, Kamber
• Tod Wheatland, King Content
• Matt Tindale, LinkedIn
• Darren Rowse, ProBlogger
• Vanessa Paech, realestate.com.au
• And more to come
• Tim O’Neill, AIMIA
• Monique Perry, Neilsen
• Eddie Cliff, Salesforce
• Ben Russell, LinkedIn
• Douglas Nicol, The Works
• Lisa Perkovic, Expedia
• Paul Fischmann, 1888 Hotel
• Lauren Bath, Instagrammer
• Petrhyce Donovan, Sutherland Shire
• Chloe Davis, Tourism Australia
• Joanne Jacobs, Freelance Digital Strategist
• Michael Batistic, We are Social
• Eddie Cliff, Salesforce
• Nancy Georges, Social Media Women
• Megan Quinn, Net-A-Porter
• Declan Lee, Gelato Messina
• Nigel Lopez-Mcbean, Optus
• Chloe Dutschke, Shoes of Prey
• James Griffin, SR7
• Rose Powell, the Sydney Morning Herald
• Elyse Dickson, Salvation Army
• Julie Delaforce, Quiip
• Gavin Heaton, Freelance Digital Strategist
• Brian Giesen, Social@Ogilvy
• Ian Laurie, Society Social
• Emma Lo Russo, Digivizer
• Nicola Swankie, Society Social
• Ty Yalmez, Microsoft Devices
• Lorraine Murphy, The Remarkables Group
• Jennifer Lam, I ate my way through
• Spiro Pissas, Boom Video
• Kate Carruthers, Social Innovation Sydney
• Stilgherrian
• Alex Greenwich, Independent Member for Sydney
• Ariadne Vromen, The University of Sydney
• Steph Harmon, Junkee
• Alison Michalk, Quipp
• Ainsley Hunter, ABC Q&A
• Peter McEvoy, ABC Q&A
• Karalee Evans, DDB
• Matt Henry, National Rugby League
• Tom Dawkins, StartSomeGood.com
• Sam Mclean, GetUp
• Karen Skinner, Change.org
• Sophie Potter, Reach Out
• Joanna Sleigh, Pozible
• Neal Mann, News Corp & WSJ
• Simon Crerar, BuzzFeed
• Jamila Rizvi Editor, Mamamia
• Neil Ackland, Sound Alliance
• Alex Light (VICE)
• Tiphereth Gloria, Freelance Digital Strategist
• Donna Moritz, Socially Sorted
• Christina Butcher, Hair Romance
• Tom Eslinger, Saatchi & Saatchi
• Shane Williamson, Mobile Mondays
• Chad Lakin, Cyberbia
• Rebekah Campbell, Posse
• Brendan Watmore, InMobi
• Stig Richards, Sound Alliance
• Hazel Savage, Pandora
• Andrew Peterson, Universal Music
• Michelle Lucia, MTV
• Steve Crombie, Totem Video
• Liz Sweetland, Base79
• David Wesson, Evolve Social
• Robb Beeston, Beamly
• Toby Forage, SBS
• Chris Gross, Fox Sports
• Scott Gillham, Nielsen
• Ross Dawson, Futurist & Author
• Mark Pesce, Futurist & Author
• Alex Young, Build AR
• Ben Moir, Snepo
• Katie Chatfield, Jack Morton Worldwide
• Nikki Drinkwater, Waratahs Rugby
• Jonathan Crossfield, Author
• Adam Vincenzini, Kamber
• Tod Wheatland, King Content
• Matt Tindale, LinkedIn
• Darren Rowse, ProBlogger
• Vanessa Paech, realestate.com.au
• And more to come

SMW Sydney’s exclusive master class program at The University of Sydney will take place in parallel to the sessions at the Beresford and offer attendees unique insights as well as practical tips and tricks that will enable them to conquer many different aspects of social media. The full master class program will be released later this week, and will feature sessions from Facebook, Twitter and LinkedIn as well as social media personalities Margaret Zhang, Jeff Bullas and more.

Commenting on today’s news David Wesson, SMW Sydney organizer and Managing Director at Evolve Social, said “The SMW Sydney event program announced today brings many new and evolving questions about social media into focus, and opens them up for important, critical debate. The quality of speakers, panellists and presenters at the event is truly world class, and also demonstrates the amount of great talent that exists in Australia.”

“We’re very appreciative to all the speakers for dedicating their time for this event, and also to our Advisory Board and event partners for working with us to make SMW Sydney possible. With tickets now on sale, and final preparations now well-underway, we look forward to seeing the event kick off with a bang on September 22^nd” concluded Wesson.

SMW Sydney will feature a range of ticketed and free events. Keynote and panel sessions held at The Beresford will have an allocation of seating specifically for SMW Sydney Insider Pass holders, as well as an allocation of FREE seating that will be open to the public. All seating is strictly limited. The exclusive SMW Sydney Master Class program at The University of Sydney will feature primarily ticketed sessions, with a limited number of FREE classes to be sponsored by Microsoft.