Whybin\TBWA brought back the Melbourne Twitter Cup for TAB in an attempt to see if Twitter could correctly predict the winner of the race that stops the nation.
The activation is a virtual online horse race powered by Twitter mentions. In the lead up to the race earlier today, each time a horse got a mention, it moved forward on the virtual track.
Just before 3pm Fawkner was in front, ahead of Admire Ratki.
Unfortunately, the race was something of an upset with Protectionist taking home the cup. The Melbourne Twitter Cup placed the horse third.
Last year Fiorente to correctly tipped to win. Best of three, TAB?
Credits
Digital Director – Liz Harper
National Creative Director – Russ Tucker
Technology & Innovations Director – Kevin Brown
Interface Developer – Kiyo Nishimura
Senior Art Director – Clive Blackstone
Senior Writer – Ken Buchan
Group Head – Adam Lee
Account Director – Richie Taaffe
Campaign Manager – Hugh Fletcher
