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Reading: London Bus Shelters Converted To Twitter-Activated Vending Machines
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B&T > Advertising > London Bus Shelters Converted To Twitter-Activated Vending Machines
Advertising

London Bus Shelters Converted To Twitter-Activated Vending Machines

Staff Writers
Published on: 23rd October 2014 at 4:46 PM
Staff Writers
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Frito-Lay brand Walkers Crisps converted London bus shelters into vending machines that gave passersby a free bag of chips in exchange for sending out tweets.

In a UK first for out-of-home advertising, three Twitter-activated digital vending machines were placed at bus shelters in Oxford Street and Clapham Junction.

The stunt was created by OMD UK, AMV BBDO, Talon and Clear Channel, as part of the brand’s ongoing “Do Us A Flavour” campaign. A humorous advert featuring Walkers ambassador and soccer star Gary Lineker was filmed by AMV BBDO, which appeared to show him sitting inside the bus shelter vending machines.

Passersby were encouraged to “tweet to eat” by sending a message to ‘@Walkers_busstop’. Lineker would then seemingly respond by dispensing a free pack of the ‘Do Us A Flavour’ finalist chips. These six flavours, created by members of the public and selected by a judging panel, are: Sizzling Steak Fajita, Chip Shop Chicken Curry, Pulled Pork in a Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast, and Hot Dog with Tomato Ketchup.

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TAGGED: Cuts, Social Media, XXXX Gold
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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