7 Social Media Psychology Studies That Will Make Your Marketing Smarter

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

This story was originally published by

Tapping into these psychological nuances might just blow your social media marketing out of the park.

SHARE
THIS



Head of Content Marketing at Buffer, Courtney Seiter’s favorite things about social media is that it’s still such a young and new form of communication.

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter.

#1. WE’VE ALL WRITTEN A POST AND THEN CHANGED OUR MINDS

Most of us are familiar with that slightly uncomfortable feeling you get before you publish something new to the world. Sometimes the feeling leads to a creative breakthrough. Other times, it causes us to change our minds altogether. To find out more about how this feeling affects the way we publish updates to social media, two researchers at Facebook conducted a study on self-censorship (that is, the posts you write and never actually publish).

#2. Emotions shared online are contagious (especially happiness!)

We know that emotions can be contagious in person-to-person settings, but not much was known about whether emotions can spread in the same way online until one of the largest-ever studies on the subject.

Researchers at the University of California, San Diego, School of Medicine, used software to examine the emotional content of one billion Facebook posts over two years—particularly on rainy days, when the chance of negative posts was generally higher.

For the other five studies, click here.

Please login with linkedin to comment

My Local Auction Online ads Social Media The Smith Family

Latest News

  • Technology

Apple Accused Of Taking Traffic Away From Publishers

There is growing tension between news publishers and tech giant Apple, after it was revealed Apple’s upcoming iOS14 update would automatically redirect readers away from news sites. Apple last year launched Apple News+, a subscription service where users pay $14.99 (or $US9.99 in the States) for access to magazines and newspapers that would otherwise be […]

by B&T Magazine

B&T Magazine
Bumbles Launches OOH Campaign Featuring Local Influencers
  • Campaigns

Bumbles Launches OOH Campaign Featuring Local Influencers

Bumble, the dating app that empowers women to make the first move, has revealed its latest out of home campaign across Sydney’s CBD. The campaign examines the concept of “dating in 2020”, and includes the Bumble Date profiles of local influencers Brittany Hockley, Josh Heuston, Jamie Zhu and Cynthia Taylu. The creative, which will appear […]

You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Swapping Impressions For Attention: How We Can Fix Online Advertising
  • Technology

Swapping Impressions For Attention: How We Can Fix Online Advertising

It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]

by B&T Magazine

B&T Magazine
Media Must Cater To Multicultural Australia, Says Punkee’s Tahlia Pritchard
  • Media

Media Must Cater To Multicultural Australia, Says Punkee’s Tahlia Pritchard

With all its unpredictability, this year has shed light on how much needs to change in the media to be on the right side of history, according to Punkee editor Tahlia Pritchard. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]

by B&T Magazine

B&T Magazine
UnLtd Launches #GotchaMelbourne To Support Melbourne Ad Industry
  • Campaigns

UnLtd Launches #GotchaMelbourne To Support Melbourne Ad Industry

UnLtd, the industry’s social purpose organisation has launched an industry connection and mental wellbeing initiative in partnership with Gotcha4Life titled #GotchaMelbourne, to help support our industry in Melbourne during the lockdown. The program will see adlanders outside Victoria committing to weekly check-ins with their Melbourne mates and peers to chat, listen, connect, laugh or share […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine