As BuzzFeed postulates, perhaps this is what social media community managers really want to say.
This could well be what social media managers are secretly thinking.
It’s part of modern customer service these days to reply to customers on Twitter. Tesco is just one of several big brands to send messages like these almost constantly:
@daveycam89 Sorry about this Cameron, please can you return them to store for a full refund? – Nick
— Tesco (@Tesco) August 31, 2014
So far, so good. But then a parody account – @Tecso_Express – popped up last week, offering some rogue sweary customer service to real Tesco customers.
It started off quite tame, extolling the virtues of mint-chocolate ice cream.
But then @daleord got a serving of sass.
This is probably what the people running the real @Tesco account occasionally want to say, but don’t because they’re nice professional people.