Winning Ticket: GumGum Helps Mater Lotteries Lift Brand Favourability By 11%
Brand favourability could increase a great deal more if they start handing…
Only A Third Of Aussie Marketers Factor ‘Mindset’ Into Campaign Planning
Do you factor in mindset to your media planning? Or is your…
The Betoota Advocate Brings The Banter As Dentsu Wins GumGum’s Inagural Pub Quiz
Jokes, beers and goodtimes capped off GumGum's first ever pub trivia.
GumGum Promotes Tarlyn McStay To Head Of Agency Development Australia
It appears Tarlyn has become a main stay at the agency. Guffaw…
All About AI As Yacht Parties, Quiz Chaos & Seafood Feasts Take Over Day Two
Rumour has it there was so much seafood at Cairns Crocodiles, the…
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
Aussie rock band Men at Work has been preaching this since the…
Which Big Names & Categories Served Up Winning Campaigns At The Australian Open
I know we said we were done writing about the Aus Open.…
GumGum Partners With On Device To Power New Attentive Lift Solution
If there's one place attention needs a lift, it's in B&T's semi-regular…
Fifth Of Aussies Plan To Spend Under $200 On Christmas Gifts
Some 20 per cent of you plan to spend under $200 on…
Reece Walsh Masterclass: How One Player Captured Australia’s Attention Beyond The Grand Finals
Reece Walsh rides the porcelain bus all the way to the top…
GumGum Reveals NRL & AFL Finals Offer Advertisers Front-Row Seats To Engaged Fanatics
Only one of the sporting codes supporters are sophisticated. You decide who…
Blues Dominated Conversation But Maroons Got The Chocolates: GumGum Wraps Up State Of Origin
Unlike the Blues fans to run their mouth about their disappointing State…
Matt Coote Takes New Senior Role At GumGum
Friday's a great day for a promotion. Expect to see Coote celebrating…
Cookies May Linger, But Aussie Consumers Are Already Moving On
We don't like disagreeing with experts, but B&T's hands are firmly in…
GumGum’s Sorrel Kesby & Former Outbrain Boss Ayal Steiner Launch EvenBetter.ai To Help Businesses Squash Gender Pay Gap
Fearless leader & friend of the publication Sorrel Kesby launches this excellent…
GumGum’s Matt Coote: The “Disconnect” Between Consumers & Industry Leads To Poorer Results For All
When you talk about work, do your friends & family stare back…
The GumGum Platform Achieves Global SOC 2 Compliance
GumGum has announced that it has achieved SOC 2 compliance for the…
Matt Coote Reappears At GumGum With Focus On ‘People, Customer Experience & Revenue’ In That Order
GumGum tempts Matt Coote back to Sydney from Newcastle. Not that it's…
GumGum Launches Unified The GumGum Platform & Predictive Data Engine Mindset Graph
Is there anything tech can't do? Confirm it with these GumGum initiatives!…
From The Bureau: Why The Digital Advertising Industry Must Support & Train A Leaner, Junior Workforce
GumGum's Sorrel Kesby says adland needs to get on board with a…
GumGum Appoints Media Veteran Kerel Cooper As Chief Marketing Officer
GumGum has appointed Kerel Cooper as its new global CMO. Confirms he…
Do You Know Your Python From Your CSS? It’s The Best Of The Best Developers!
Think your firm's tech team only good for printer fixes & converting…
Have You Been Paying Attention? GumGum Wraps Up Day One With Buzzword Bingo
While this session's name might conjure images of an officious high school…
GumGum Snares Niall Hogan From Ogury Singapore
GumGum nabs Singapore-based Niall Hogan for GM role. Says he's looking forward…
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He…
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a…
Playground XYZ Acquired By US Tech Giant GumGum
Playground XYZ staff taking this year's Chrissie pudding the full 'David Jones Food…
Grant Bingham Joins GumGum As Sales Director
GumGum announces new sales director. Denies it has plans to move head…
Five Ways Computer Vision Is In (Or Soon Will Be) Your Everyday Life (Including The Ads You Make)
Here's yet another of those futuristic technology columns B&T occasionally publishes but…
GumGum Expands Australian Operations With New Hires & Office
AI advertising company GumGum has announced an expansion of its Australian operations,…
Nine, SBS & Vice Join GumGum’s Publisher Network
GumGum unveils a host of new publishers to its network, which could…
Look Out! Here Comes The Augmented Marketing Experience!
Work in marketing? Think you've been ignored in today's newsletter? Well, this…
GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
AI advertising company GumGum has announced the appointment of Sarah Baskerville as…
Jon Stubley To Head Australian Operations For Visual Web Platform GumGum
GumGum, the inventor of in-image advertising and leading digital marketing platform for…
News Corp Puts Head Of Innovation In Charge of Digital
Mark Drasutis is now wearing two hats at News Corp. Although that's…
