Artificial intelligence and computer vision company GumGum has announced a series of new deals with publishers which has boosted its Australian reach to 12 million.
GumGum recently added Nine Entertainment, SBS and Vice to its growing portfolio of Australian publishers, more than doubling its network since launching in Australia less than two years ago.
Nine Entertainment, SBS and Vice join Bauer Media, Interplay Media, Mamamia, Evolve, IDG, Heath, Moshtix, Realestate.com.au, IBTimes and Nova 96.9 in GumGum’s publisher network.
Jon Stubley (pictured above), managing director of GumGum in Australia and New Zealand, said: “We continue to expand our Australian publishing network as more and more publishers realise the advantage of Gum Gum’s patented in-image and in-screen advertising solution.
“It’s a win-win for publishers and brand advertisers. Gum Gum’s technology unlocks previously unused digital real estate, whilst brands are seeing the results its high-quality, non-intrusive and inherently viewable ads produce.”
GumGum uses computer vision technology to allow advertisers to contextually place creative within relevant images to deliver a high-impact advertising solution.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]