News Corp Puts Head Of Innovation In Charge of Digital

News Corp Puts Head Of Innovation In Charge of Digital
SHARE
THIS



News Corp has promoted Mark Drasutis into an expanded role as chief product officer for digital. He remains the Head of Innovation but now has an expanded remit that includes responsibility of digital product.

Drasutis told B&T that it was a very exciting time to be involved in media.

While acknowledging that News Corp was “as far away from a start up as you can get”, the company had entrepreneurship in its DNA. Drasutis pointed to the mercurial Rupert Murdoch as a case in point who took an Adelaide newspaper and built it into the biggest news organisation in the world.

The promotion of Drasutis points to the companies determination to reinvent itself with “customers at the centre of the business”.

He added that through initiatives such as News Foundry, the company had strong ties with the start-up sector. He also said that News Corp gave start-ups what they needed most – distribution and amplificiation.

“We’re in the need to know business,” he said. “Take the real estate business. From our acquisition of REA Group through to HiPages and InsideOut . . . we help you with what you need to know when you buy it, renovate it or decorate it.”

Drasutis also alluded to more acquisitions in the pipeline for News Corp although he wouldn’t be drawn on whether they included a free-to-air TV network.

“Investment and acquisition has to be part of the mix for a business our size . . . you can’t invent everything,” he said.

He also added that you didn’t have to own everything in this day and age pointing to relationships with Facebook, Google and other social media channels that assist News Corp disseminate its information be it originated or curated.

News Corp Australia chief technology officer Alisa Bowen said in a statement:

“These changes reflect our goal of streamlining the organisation, increasing accountability and better supporting our customer-centric focus.

“I’m thrilled Mark is taking on broader responsibility for leadership of the digital consumer product team, including engineering, digital platforms, product management and product delivery,” Alisa said.

“Mark will continue to be responsible for our innovation agenda and bringing the two functions together should help ensure our most important innovation priorities receive the development resource they deserve.”

Please login with linkedin to comment

15 Facts Advertising Standards Bureau Emaling gumgum ibuildnew Yell Zendesk

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]