GumGum, the inventor of in-image advertising and leading digital marketing platform for the visual web, has launched its Australian operations and appointed Jon Stubley as vice president of ANZ sales.
Stubley brings over 20 years’ leadership experience to GumGum, most recently as the inaugural commercial director Australia at Pandora Media, where he was responsible for building the sales and commercial operations team.
Previously, he served as head of direct sales with Macquarie Radio Network and as general sales manager with the Australian Radio Network.
Based in Sydney, Stubley will be responsible for GumGum’s strategic growth, revenue and team development within Australian and New Zealand.
He will focus his immediate attention on building a sales and clients team to support the strong local demand from agencies and brands for in-image advertising opportunities.
Commenting on his appointment, Stubley said: “I’m delighted to be leading the ANZ charge for a company that is redefining the effectiveness of digital advertising in a visual world.
“GumGum’s image-recognition technology and bespoke ad units are second to none and are already driving fantastic metrics for internationally recognised brands.
“I’m looking forward to working with brands locally to harness the many opportunities the exponential growth of the visual web offers.”
The company has also announced Bauer’s Xcel Media, Bauer Media’s digital division, as its foundation publisher partner in Australia.
The partnership with Bauer Xcel Media will see GumGum’s advertising solutions made available across Bauer’s To Love digital women’s network, Beauty Heaven and broader digital properties including WhichCar and Wheelsmag.com.au.
Peter Manten, Bauer Xcel Media’s digital commercial director, said: “The power of GumGum’s contextual placement will deliver higher viewability, engagement; and as proved by the success of the product in the US, a lift in brand metrics.
“I look forward to rolling out the opportunity to clients over the coming weeks across Bauer’s premium editorial content.”
GumGum’s technology unlocks the value of connected images, and delivers highly visible and engaging campaigns for marketers.
Powered by its core image recognition technology, GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media.
Internationally, GumGum works with leading brands including leading brands including Disney, BMW, Toyota, Loreal, McDonald’s, Sony, Adidas and Mastercard.
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Adobe today launched Adobe CQ (creativity quotient), an evaluation tool designed to measure enterprise creative aptitude and capability across teams and organisations. The persona-based test will help leaders understand how to use creativity, cultivate it and accelerate skills development. Adobe managing director for ANZ Suzanne Steele [feature image] said: “With the exponential growth of technology and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]
Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]
A pivot towards producing digital webinars, podcasts and animations for clients has seen global vid tech scale-up Shootsta win several new major clients. Since March, Shootsta has secured local work with Orica, The Royal Commission, ASG Group, Teachers Mutual Bank, Savills, Veolia, Vision Australia and Sydney Children’s Hospital Foundation. Globally, it has won contracts with […]
Val Morgan Outdoor (VMO) has revealed that audience numbers are averaging 60% pre-COVID levels at VMO Active fitness centres across the country. Western Australia, where health clubs were the first to reopen in May, is now sitting at a 12.4% week-on-week increase, with a return-rate of 72% overall, which Val Morgan anticipates will be reflected […]
Independent digital marketing agency, Sparro, has today announced the promotion of Key Account Director, Hannah Jones, to General Manager. Jones, who joined Sparro in September 2017, has played a pivotal role in shaping the agency’s unique and award-winning culture and expanding the company’s client portfolio. Sparro Co-Founder and Partner, Morris Bryant, said appointing Jones as […]
Integrated Creative Agency, Emotive, today announces the appointment of Jardin Anderson as Senior Creative. Jardin joins Emotive’s creative team with plenty of adland experience including roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. Jardin Anderson said: “ I am super excited to be a part of the Emotive creative collective. The creative […]
Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television advertising will deliver greater efficiencies for brand and product campaigns. Jamie Hollebone, Shopper Media’s Head of Revenue (pictured), says, “The findings indicate that a combination spend on TVC and retail OOH will boost […]