Foxtel’s WBBL & AFLW Viewership Soars As 2024 Becomes The Golden Age Of Female Sport
The year 2024 has marked an extraordinary era for women’s sport in…
Fox Sports & Medibank Come Together To Showcase All Things AFLW In Dedicated Weekly Show
Forced to talk to the people in your house now the footy's…
Leading Footy Stars Shine In Latest PUMA Campaign
Some of our top footy players star in new work for PUMA.…
Accor Extends Its Stay With AFL For A Further Four Years
The AFL is pleased to announce a four-year partnership extension with hospitality…
AFLW Stars Taking The Podcasting World By Storm
It’s one part pop-culture collective, one part footy confessional. That’s Tagged, the…
AFLW TV Audience Down 70% Per Game On Average
With AFLW viewing numbers down, could an Ashes-like cheating shitstorm be what's…
AFLW Player Gets Slammed For Having “Kill Bitches!” On Her Strappings During A Televised Game
Australia's sporting world in shock as latest unsavoury act not actually linked…
Athletes Call Out The Cons Of Following AFLW In Witty PSA Via Banter
Players from the AFLW league have banded together to share the downside…
AFL Partners With TikTok To Bring Football To A New Generation
Australian Football League (AFL) has today announced a new multi-year partnership with…
The AFL And John Holland Announce Game-Changing Partnership For AFLW
Some very cool news here! It would be even calling if we…
Brisbane Lions AFLW Team Rolls Into New Season With Ads On Wheels
Hopefully the campaign will also help the men's team avoid getting slaughtered…
Red Rooster Set To Support St Kilda’s AFLW Team
St Kilda announces new partnership with Red Rooster. Opposing teams thrilled at…
Footy Skills Lab Levels The Playing Field With New Accessibility Features
Football fans across Australia can continue to sharpen their AFL skills wherever…
NAB Extends Deal As AFLW Naming Rights And AFL Major Partner
NAB extends its partnership with the AFL and AFLW. Stops short of…
SEN To Give 15-Year-Old Max Becker The Chance To Co-Host A Sports Show For Kids With Ellie Blackburn
Look out Phil Gould and Simon Hill! The next generation is already…
Google & 72andSunny Show Footy Reconnecting Families In New Feel Good Campaign
Working in consultation with Dementia Australia, a new film from 72andSunny tells…
AFL Welcomes Crypto.Com With A Five-Year Partnership
The thing with crypto is there appears a very fine line between…
Furphy Announces Equal Sponsorship For Both AFLW And AFL Teams
B&T will certainly be downing a Furphy or two on this news.…
Zurich And Melbourne Football Club’s AFLW Team Kicking Goals For Mental Wellbeing And Community Footy
Zurich Financial Services Australia (Zurich) has announced that it is continuing its…
AFLW Launch New John West Protein+ Sponsored Vodcast “The Inside Game”
Not only is the John West smoked oyster the perfect entertainer, you…
Wavemaker & Colgate Bring The Grand Sprint To AFLW
Colgate proving to be the last of the brands that can safely…
News Corp Unveils New Magazine ‘Women’s Footy’ For AFLW Fans
News Corp launches 'Women's Footy' magazine that arguably won't appeal to fans…
Australian Personalities Band Together To ‘Kick It Like Tayla’
It's yet another worthy campaign on B&T today. We may even abandon…
Seven In Strife After Removing Photo Of AFLW Player Tayla Harris Due To “Vile” Comments
Think the dickheads are coming out of the woodwork this week? This…
An AFLW Player, A Rocket Scientist & An Acrobat Star In Uncle Tobys’ New Masterbrand Campaign
If you expect this ad to feature epic marks, rocket launches and…
Seven & Foxtel Sign Four-Year Broadcast Deal With The AFLW
Nothing has B&T glued to the TV quite like the AFLW. Well,…
Daisy Pearce Joins Triple M’s AFL Footy Call
We support Hawthorn in the AFL and the Tigers in the NRL,…
“We’re Not Simply Mirroring The Men’s Comp”: AFL Women’s Marketing Guru
B&T chats with the brains behind the AFL Women’s comp. We even…
