Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Furphy Announces Equal Sponsorship For Both AFLW And AFL Teams

Furphy Announces Equal Sponsorship For Both AFLW And AFL Teams
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Geelong-based beer brand, Furphy has ramped up its sponsorships of AFLW teams Melbourne, St Kilda, Richmond and Sydney Swans alongside their AFL counterparts.

It’s the first time a major beer club sponsor has matched its sponsorship commitment across AFL and AFLW teams.

“Anyone who’s seen a game of AFLW knows how captivating and electric the competition is,” said Lion’s chief marketing officer, Anubha Sahasrabuddhe.

“In just five seasons, these players have become role models across the Australian community. Not only are they inspiring a new fans and new members, they’re promoting a footy culture that is even more inclusive.

“Today’s announcement is one we’re all really proud to be part of – and it’s a decision that naturally aligns with our values. We believe it will go a long way to support the clubs and raise the profile of AFLW around the country.

“While there’s clearly a significant path ahead to close the gender pay gap on the footy field, we want to do our bit to show we think the competitions stand side by side.”

Saints CEO, Matt Finnis, said his club was very proud to partner with Furphy for the 2022 AFLW season.

“To have a homegrown business like Furphy invest in the AFLW is a testament to their commitment to helping grow the game and expanding its reach across both the women’s and men’s game,” he added.

Ms Sahasrabuddhe said she hoped that today’s announcement would see other sponsors make similar commitments.

“From where we sit, it’s only fair that AFL and AFLW clubs get the same recognition,” she said.

“It’s time to step up and I’m proud that’s what Furphy is doing. We know that Furphy is a beer for everyone to enjoy – that’s the same when it comes to footy.

“The AFLW is now the most watched female sporting competition in Australia, with further growth expected with the further expansion of the competition.

“This is a very exciting time to be launching our investment in these four AFLW clubs.”

Furphy’s recent announcement builds on the brand’s successful club campaigns – such as ‘Unbelievable Moments’ – by rolling out the same initiatives to their AFLW counterparts.

While Furphy is now St Kilda and Melbourne’s back of guernsey sponsor, it’s commitment to the Sydney Swans will commence next year for the AFLW team’s inaugural season.

Please login with linkedin to comment

AFLW furphy

Latest News

Liquor Barons Launches Digital Engagement Campaign With Komo
  • Campaigns

Liquor Barons Launches Digital Engagement Campaign With Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
  • Advertising

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]

How To Navigate A Post-Cookie World
  • Advertising
  • Technology

How To Navigate A Post-Cookie World

A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.

Food Tech Company All G Foods Appoints The One Centre As Brand Agency
  • Marketing

Food Tech Company All G Foods Appoints The One Centre As Brand Agency

Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]