The AFL has announced a landmark five-year partnership with Crypto.com as a major partner of both the Toyota AFL Premiership Season and NAB AFLW competitions.
The new partnership will see Crypto.com become the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of AFL and AFLW.
The world’s fastest-growing cryptocurrency platform will also feature as the exclusive naming rights partner of the ‘Crypto.com AFL Score Review’ for all Toyota AFL Premiership Season and Final Series matches.
The agreement sees the AFL become the first Australian sports league Crypto.com has partnered with, while AFLW will become the first elite women’s sports competition Crypto.com has sponsored worldwide.
The AFL joins some of the biggest sports and entertainment brands in the world to partner with Crypto.com, including Formula 1, UFC, Paris Saint-Germain Football Club, Philadelphia 76ers (NBA), Montreal Canadiens (NHL), esports team Fnatic, Lega Serie A, Twitch Rivals and most recently renaming the AEG-owned and operated Staples Center to Crypto.com Arena.
AFL chief executive, Gillon McLachlan, said, the partnership marked an exciting new chapter for Australian Football.
“Cryptocurrency and blockchain technology is a dynamic and emerging industry and the AFL is delighted to partner with Crypto.com to be at the forefront of the industry’s growth in Australia,” McLachlan said.
AFL executive general manager customer and commercial Kylie Rogers said the AFL was proud to partner with a global leader.
“Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organisation that shares our passion to progress the future of elite sport and technology,” Rogers said.
“The growth of blockchain technology, services and cryptocurrency products available provide a range of exciting opportunities and we look forward to partnering with Crypto.com to drive innovation throughout the sports industry.”
Crypto.com general manager, Asia & Pacific, Karl Mohan said the new partnership would resonate with all footy fans.
“Our latest consumer research in Australia found that more than half (53 per cent) of crypto investors were females,” he said.
“It is very encouraging to see that Australians from all walks of life, irrespective of gender or background, are very keen to adopt cryptocurrencies and we’re excited about being their go-to platform.”
