Each week the vodcast will take fans behind the scenes of the AFL and AFLW with high-performance experts giving their insights.
Hosted by Hawthorn Football Club’s first-ever AFLW coach, Bec Goddard, the podcast will feature guest club dieticians, strength and conditioning coaches, and mindset coaches as they uncover how they help players perform at their best.
The John West Protein+ sponsorship of ‘The Inside Game’ was facilitated by OMD Create’s sports partnerships division with OMD Melbourne and Wunderman Thompson producing the owned creative channel.
Director of sport partnerships for OMD Create, Charlotte Fetherston-Godley, said: “We wanted to educate people about the health benefits of the John West Protein+ range so aligning with the elite sport of AFLW, and the people that help the players perform at their best, was a natural fit.”
AFL Head of Marketing and Content, Julian Dunne echoed Fetherston-Godley’s statements saying: “Our video and podcast portfolio continues to grow at a rapid rate, providing exceptional new opportunities to connect brands with an incredibly passionate and engaged fan base.”
“It is exciting to have John West Protein+ get behind our game to promote their new range.”
Alongside the new vodcast, four AFLW players will be creating TikTok and Snapchat content showcasing cans of John West Protein+ tuna in their training deals.
Adelaide Crows Football Club player, Ebony Mairnoff, Melbourne Football Club player Lily Mithen, Western Bulldogs Football Club player Hannah Scott, and Geelong Football Club player Meg McDonald are set to take part in the content series.
