Switch Digital has announced their appointment as the digital agency partner for Football Federation of Australia (FFA), the governing body of football in Australia.
Switch Digital will manage all digital media investment and assist the FFA form closer connections with fans through digital media. The account will cover digital marketing of the Hyundai A-League, Caltex Socceroos, Westfield Matildas and FFA grass roots programs.
Lee Stephens, CEO Switch Digital (pictured above) said, “We are very excited to be working with the FFA team, which has already shown it’s expertise and desire in embracing digital as an important part of fan engagement. The ongoing success and growth of football is important for Australia locally and internationally.
“We are very proud to have the opportunity to help transform Football to be the largest and most popular sport in Australia.”
Robert Squillacioti, general manager – marketing, digital content and fan engagement at FFA added, “Switch Digital were a stand out for us in helping us navigate the changing media landscape. With Switch’s assistance the FFA will continue to engage with fans whenever and wherever they seek quality content.”