Super Retail Group & Amblique Launch Suite Of Customer Focused Omni-Retail Capabilities

Super Retail Group & Amblique Launch Suite Of Customer Focused Omni-Retail Capabilities

Amblique has announced the launch of a new suite of digital commerce offerings for market-leading retailer Super Retail Group.

As one of Australia’s largest retailers, Super Retail Group (SRG) has adopted new digital commerce solutions that further enhance the group’s existing omni-retail offering used by its unique portfolio of iconic Australian brands.

Ensuring the customer experience is at the heart of its omni-retail strategy is a continued focus for SRG.

As SRG continues to advance its digital infrastructure, Amblique will bring to bear its extensive experience with Salesforce Commerce Cloud and digital commerce to support SRG’s launch and ongoing support for each of its core brands.

SRG chief information officer, Paul Hayes said: “We recognise our customers want to shop their way, and that their preferences might change from day-to-day.

“This digital commerce offering has been designed with our customers in mind and features the things which are important to providing a superior customer experience online.

“Our investment in building our omni-retail capabilities underpins our Group Strategy and this offering serves to support this.”

The new digital commerce offering for SRG features device functionality, content-rich product pages, click & collect, members only and dynamic pricing, and a geodetic store locator.

Amblique CEO Stephanie Byrne said: “We are delighted to be working with Super Retail Group to deliver integrated, best practice focused, flexible and scalable digital commerce solutions for their brands, enabling Super Retail Group to continue to evolve alongside growing customer expectations for a seamless retail experience.”




Please login with linkedin to comment

Amblique super retail group

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]