Super Retail Group & Amblique Launch Suite Of Customer Focused Omni-Retail Capabilities

Super Retail Group & Amblique Launch Suite Of Customer Focused Omni-Retail Capabilities

Amblique has announced the launch of a new suite of digital commerce offerings for market-leading retailer Super Retail Group.

As one of Australia’s largest retailers, Super Retail Group (SRG) has adopted new digital commerce solutions that further enhance the group’s existing omni-retail offering used by its unique portfolio of iconic Australian brands.

Ensuring the customer experience is at the heart of its omni-retail strategy is a continued focus for SRG.

As SRG continues to advance its digital infrastructure, Amblique will bring to bear its extensive experience with Salesforce Commerce Cloud and digital commerce to support SRG’s launch and ongoing support for each of its core brands.

SRG chief information officer, Paul Hayes said: “We recognise our customers want to shop their way, and that their preferences might change from day-to-day.

“This digital commerce offering has been designed with our customers in mind and features the things which are important to providing a superior customer experience online.

“Our investment in building our omni-retail capabilities underpins our Group Strategy and this offering serves to support this.”

The new digital commerce offering for SRG features device functionality, content-rich product pages, click & collect, members only and dynamic pricing, and a geodetic store locator.

Amblique CEO Stephanie Byrne said: “We are delighted to be working with Super Retail Group to deliver integrated, best practice focused, flexible and scalable digital commerce solutions for their brands, enabling Super Retail Group to continue to evolve alongside growing customer expectations for a seamless retail experience.”

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