No one wants to get raisins when out trick-or-treating on Halloween. But, for raisin giant Sun-Maid, this fact is something of a disappointment.
Ahead of the holiday, the raisin brand said it was “ransnacking” St. Helens, Oregon, where 1998 cult film “Halloweentown” was filmed, replacing all the candy it could find with raisins.
The company filmed unaware trick-or-treaters being set upon by grown-ups dressed as raisins, flinging Sun-Maid boxes with abandon. These “Raisin Zombies,” replaced any and all candy with Sun-Maid raisins and and adorned the town with the iconic red bonnet seen on the company’s mascot.
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A large social campaign followed across Instagram and TikTok, with the brand showing off the a number of unsuspecting ransnacking victims. Clearly, the company was determined that everyone in St. Helens would get a lot more tricks than treats this year.
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