A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025.
The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to increase globally at a compound annual growth rate (CAGR) of 33.3 per cent between 2017 and 2025.
The mobile video ad format is expected to reach highest CAGR, followed by mobile display ads, according to the report. Furthermore, the mobile video ad format is anticipated to generate $US8.7 million in revenue by 2025.
Desktop video ad format is expected to be the second largest in the programmatic advertising platform market based on revenue.
The report also predicted that North America will emerge as the largest market for programmatic advertising (exceeding US$13 million worth of revenue by the end of 2025), followed by Europe and the Asia Pacific.
Moreover, the market in the Middle East and Africa is also estimated to show the fastest growth, followed by Latin America.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
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Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
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Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
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Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]