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Reading: Study: Mobile Video To Lead Global Charge In Programmatic Advertising
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B&T > Advertising > Study: Mobile Video To Lead Global Charge In Programmatic Advertising
Advertising

Study: Mobile Video To Lead Global Charge In Programmatic Advertising

Rahul Singh
Published on: 14th July 2017 at 9:29 AM
Rahul Singh
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1 Min Read
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A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025.

The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to increase globally at a compound annual growth rate (CAGR) of 33.3 per cent between 2017 and 2025.

The mobile video ad format is expected to reach highest CAGR, followed by mobile display ads, according to the report. Furthermore, the mobile video ad format is anticipated to generate $US8.7 million in revenue by 2025.

Desktop video ad format is expected to be the second largest in the programmatic advertising platform market based on revenue.

The report also predicted that North America will emerge as the largest market for programmatic advertising (exceeding US$13 million worth of revenue by the end of 2025), followed by Europe and the Asia Pacific.

Moreover, the market in the Middle East and Africa is also estimated to show the fastest growth, followed by Latin America.

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TAGGED: Persistence Market Research, TubeMogul
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By Rahul Singh
Working in the IT, Market Research, and Digital Marketing industry for more than 4+ years and have handled My Company Websites Content Promotion, Web marketing, Brand Development and SEO. In my current role, My duties are - Devising strategies to drive online traffic to the company website. - Tracking conversion rates and making improvements to the website. - Developing and managing digital marketing campaigns - Utilizing a range of techniques including paid search, SEO, and PPC. - Overseeing the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness. - Managing the redesign of the company website. - Improving the usability, design, content and conversion of the company website - Responsibility for planning and budgetary control of all digital marketing - Evaluating customer research, market conditions, and competitor data. - Review new technologies and keep the company at the forefront of developments in digital marketing.

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