Half of all Aussie digital marketing professionals believe location-based marketing presents the greatest opportunity to the industry in Australia, ahead of big data and the Internet of Things (IoT), according to surveys undertaken at the recent Kentico Roadshow.
While the outlook for the local digital marketing sector is positive, research indicated there are challenges ahead, with 55.7 per cent of conference attendees saying that the inability to harness big data, or being overwhelmed by big data, was a major challenge facing Aussie digital marketers.
Wayne Jasek, director of Asia-Pacific operations at Kentico Software noted that despite a lot of industry attention on the impact of ad-blocking technologies and their potential to limit the effectiveness of targeting audiences online, only a small minority of industry professionals saw ad-blockers as a threat to their work.
The study also found that 55 per cent of attendees believe that businesses are not providing enough fresh or personalised content on their online platforms for audiences.
“Today, personalised online content is critical,” Jasek said.
“Delivering personalised, dynamic content across all digital channels means that a business is keeping visitors on its pages longer, which in turn increases their conversion rate.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]