New research has revealed that while smartphones may have set us free from our desks and turned us into instant photographers, it has given rise to an insidious new problem – deemed ‘FOSO’ (fear of switching off).
The study, conducted by YouGov Galaxy and commissioned by Red Agency, found that 85 per cent of full-time workers now regularly check their work-related emails outside of work hours.
The amount of time young people spend staring at screens is the biggest technology worry for Australians in 2018, with 64 per cent concerned about what Red Agency has dubbed the ‘head down generation’ – moving through life with their faces seemingly permanently buried in their devices.
The Red Sky Predictions report, which puts a spotlight on the marketing and communications industry, highlights that 84 per cent have slept with a mobile phone in our bedroom, including 61 per cent who have it by their side most nights.
Millennials are the most likely to take their device to bed, with 79 per cent sleeping with it and 60 per cent checking social media in bed most nights.
There is a price to pay with personal phone use and that of others leaving us wired and tired, buoyed and annoyed; 73 per cent who sleep with a mobile phone in the bedroom have had their sleep interrupted (apart from alarms).
When it comes to device-driven anti-social behaviour, 88 per cent have been on the receiving end of other people texting during a conversation or using their phone while having dinner (87 per cent).
The results also uncovered that for 19 per cent of Millennials, the switch to ditch the screen lasts mere minutes.
Regardless of age, most of us can’t sustain a long-term change in habitual screen staring, with less than one in 10 able to maintain a digital diet of reduced online screen time for a whole week.
Red Agency CEO James Wright said the study highlights that while the hands-free nature of mobile devices has made an ‘on-the-go’ lifestyle a reality, the device itself has become so intrinsic to daily social functioning that we’re unable to check out.
“Our new research highlights there is an uncontrollable need to always remain connected to the digital world. We have become a ‘head down generation’,” he said.
“Some are going as far as sleeping with the ‘enemy’, with mobile phones a standard staple in the bedroom – our go-to first thing in the morning and the last thing we say goodnight to before bed. As a nation, we clearly can’t help ourselves.”
Wright said we should be aware of the hyper-state of being ‘always-on’ that has given rise to FOSO and has made Australians focus on the digital world rather than physical.
“Although we’re seemingly growing more connected as a global society through the bridge that is the digital sphere, we’re missing real time opportunities to engage with our co-workers, communities and families,” he said.
“Even if it’s just for few moments, it’s time we drop the phone, step away from the computer and just switch off.”
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]