Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.
Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free.
How does it work? The bags, with their unapologetic and PC design, are provided by Streetfighter Media. Organisations send in their products, samples, stickers, gift cards or whatever else, which are put into the bags.
The Kicking Television team roll-up after music concerts and distribute the sampler bags to people pouring out of the gig.
Kicking Television will start distribution in November in Sydney, with Melbourne, Brisbane, Adelaide and Perth to follow.
Streetfighter Media’s Ruth Harrison said Millennials want experiences more than ads.
“Kicking Television puts products in the actual hands of this crowd and being in with other goodies is much more desirable than traditional sampling,” she said.
“This concept isn’t new, with packs overseas, Bounty Bags and uni open day bags. But there’s more opportunity to reach this ad-savvy demographic, which is where we come in.”