Storyation Appointed Content Agency For Ardent Leisure Group Brands

Storyation Appointed Content Agency For Ardent Leisure Group Brands

The indoor entertainment division of Ardent Leisure Group has announced it has appointed Storyation as its content agency to work across the AMF, Kingpin and Playtime brands.

Alex Deakin, general manager of marketing and new product at Ardent Leisure Group, said Storyation was appointed because of its reputation for high-quality content that can cut through the noise and drive engagement in an increasingly cluttered online environment.

“AMF, Kingpin and Playtime all have a multi-faceted offering, and content that inspires and entertains our audience is the ideal way to bring that to life,” she said.

After shooting a number of social video projects for the AMF and Kingpin brands, Storyation commercial director Mimi Cullen said she was thrilled to formalise the relationship with the ASX-listed company.

“The AMF, Kingpin and Playtime brands are all synonymous with fun, which means there are some great opportunities to do content,” she said.




Please login with linkedin to comment

AMF Ardent Leisure Group Kingpin PLAYTIME storynation

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]