Launches On Demand Video Resource For Content Producers Launches On Demand Video Resource For Content Producers

To help service the growing demand for stock footage Australasian based recently launched its new footage only site, offering both HD and 4K.

With the rapid uptake of video online, the demand for stock footage is increasing globally.

Key findings from the 2015 ACSIL Global survey of Stock Footage Companies indicate that the total stock footage industry revenue has increased from $394 million in 2011 to $552 million in 2015,  which represents a 40 per cent increase.

To help service this growing demand Australasian based recently launched and is fast becoming the go to for a lot of agencies and other media intensive organisations.

The new site uses the micro stock model with contributors uploading their video clips from around the world. The site differs from some of its competitors offering  both royalty free footage and rights managed footage which gives customers more choices when licensing footage for different end uses and locations.

There has also been an emphasis in development on speed and enhanced search tools to find shots accurately and quickly. And the site curators are also making sure footage is of a consistent high standard so customers are not wading through hours of average video clips.

Managing director Graham Elliott said, “StockGiant has set out with a focus on sourcing and supplying the best footage available from around the globe. We are definitely looking for quality rather than quantity, basically material that will enhance a production be that online web content or the more traditional broadcast TV format.”

With plans to roll out a string of new services over the coming six months and new footage being added daily Elliott is confident on continuing their growing foothold in the global stock footage market place.

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