Spredfast, the leading independent maker of social marketing software, announced the launch of SpredInsights, a program offering social media insights and analysis to journalists around the world.
The first program of its kind in the industry, SpredInsights delivers accurate, timely, and high-quality social insights and visualizations to Australian, U.S., U.K. and Canadian media covering breaking news, politics, entertainment, lifestyle topics, and sports.
“Social media is at the heart of every community and every story, shaping the way we view the world. And journalists need an objective, reliable, ongoing source of social data,” said Jim Rudden, CMO of Spredfast. “So we’re raising our hand to meet that unmet need, and to deliver the high-quality, trusted data that enriches a great story.”
Sixty-nine per cent of Australians use social networking sites, a percentage that has continued to rise year on year. Social media now provides a real-time barometer of society’s thoughts and feelings, and it’s an always-on focus group of more than 1 billion social connections.
With SpredInsights, journalists will be able to understand the voice of the community through real-time analysis of social conversations on Twitter, Facebook, Instagram, and Tumblr. SpredInsights analysis can examine conversation volume and velocity, sentiment, gender, age, and geographic breakdowns, the top content and people driving the conversation, and surface unexpected or hidden trends.
“Spredfast’s insights have enriched our news coverage with an added layer of storytelling,” said Lauren Johnson, digital marketing reporter at Adweek. “Today’s news cycle requires incredibly quick, but rich, social insights that go beyond “likes” and retweets to uncover the social story that the average online user can’t access. The findings that Spredfast delivers add a unique take that readers might not have expected.”
“With Australians spending nearly 13 hours every week on Facebook alone, it is no surprise that social media is a strong force in driving content and conversation, a public platform to discuss local and international news”, said Adrian Mottershead, Market Director for Spredfast Australia and New Zealand. “Social insights will give journalists the opportunity to go below the surface, looking at community emotion, motivation and adjacent trends”