Music streaming site Spotify is launching a new way for brands to connect with audiences, called Playlist Targeting. This will be integrated within the platform’s Spotify For Brands offering.
The new offering is a targeting solution that enables brands to tap into Spotify first-party data to reach the audiences that matter most.
When users hit play on one of the billions of playlists on Spotify, they often signal a common activity or mood – like workout or chill. Starting May 1, brands will be able to target unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more. All targeted campaigns are delivered with 100% share of voice to a highly engaged audience cross-device – 148 minutes per user per day (Source: Spotify internal data).
“Music is an integral part of life, day in and day out,” said Jeff Levick, chief revenue officer, Spotify. “Our new targeting solutions based on rich behavioural insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.”
Playlist Targeting is part of an updated suite of Spotify Audience Targeting capabilities that allow brands to precision-target campaigns across mobile and desktop platforms, maximizing their reach while boosting relevance. Brands can now target audience segments based on who they are (age & gender, geography, language), what they’re listening to (playlist, genre), and when and how they’re listening (time of day and by platform/device). Brands can also leverage cross-platform retargeting and sequential messaging to continue the conversation with listeners at multiple touch points. Spotify Audience Targeting leverages 100% registered age and gender data, rich location and behavioural data, moods and need states, music taste trends, and much more.
Enhanced targeting is the latest update to Spotify’s growing suite of solutions for brands, from audio, video and display formats designed for viewability to high-touch custom campaigns powered by. Spotify introduced its first video ad products—Video Takeover and Sponsored Sessions—in Fall 2014, giving brands a new premium environment to reach audiences with sight, sound and motion across mobile and desktop.
Please login with linkedin to commentSpotify
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]