Spotify AUNZ Launches Education Campaign

Spotify AUNZ Launches Education Campaign
SHARE
THIS



Music streaming service Spotify is rolling out a four-part video education series focussing on some of its coolest features – including Spotify’s deep social media integration – to highlight how life is made better with music.

Featuring music by Australian electronic artist L’Tric, the campaign consists of four videos addressing the different ways Spotify listeners use the service: workout, travel, romance and partying.

Targeting millennials, the mobile-first creative showcases some of Spotify’s most popular features, such as ease of sharing music across social apps and channels – including Facebook and WhatsApp – the ability to browse music by mood or moment as well as Spotify Premium’s offline feature.

Spotify_travel Spotify Roadtrip Find Your Mates on Spotify

The ATL campaign follows Spotify’s recent drive to improve personalisation of key listening moments for its 75m global audience, such as the new Running feature launched in May and the expanding Browse section which offers playlists based on your particular activity, time of day or week.

Spotify’s focus on moments-based music listening now gives agencies and brands the opportunity to target users based on these moments via playlist targeting.

“We know a tonne about our users’ listening habits and brands can now leverage this almost infinite data pool to create campaigns with pinpoint accuracy, leveraging our extensive and compelling content,” explained Serena Leith, director of marketing Asia Pacific at Spotify.

“This data-led campaign showcases our most popular use cases for Spotify in a fun way and highlights the many ways millennials naturally mix Spotify into their social media conversations.”

Campaign details

Platforms: Mobile facebook/YouTube pre-rolls

Markets: Australia & New Zealand

Video production: Brand New Media

Media: Spotify

Creative: Spotify

Check out the videos here.

Please login with linkedin to comment

CC's

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]