The future of digital product development could be launching an app at the BETA stage and actively listening to consumer feedback argued Vijay Solanki (pictured), director of digital and innovation at Southern Cross Austereo (SCA).
Southern Cross Austereo (SCA) has announced a new, free mobile app RadioApp. The radio streaming app features a simple and sleek interface which makes it easier to tune into live streams of FM radio shows. The app features all of SCA’s radio stations, as well as ABC and Fairfax radio networks.
“We’ve built something that we think is a quite solid product, it has got a really neat user experience, but we’re looking today to really get the industry to do two things,” he told B&T.
Firstly, the RadioApp will be launched at the BETA stage so that SCA can evaluate consumer feedback from media experts, thought leaders, early media adopters and forward-thinking consumer.
“We’re taking very much an agile approach to product development and a more collaborative approach. You build something, you listen to consumer feedback and you use that feedback to develop future functionality,” Solvanki said.
“We’ve got our own view of our future road map, but the reason we’re doing this and pushing the BETA. Is we want to hear from people within the industry and lead users, we’ll definitely listen to the feedback around the app and what makes the most sense.”
Launching something at a BETA stage “allows you to be much more consumer driven at an earlier stage. You develop more meaningful products better and faster, because it’s real feedback”.
Secondly, the RadioApp will be a neutral platform. The app will be available to other partners and competitors within the industry, to put their brand’s stations on the app.
“We would love to build something that benefits all of us. We’ve obviously got ABC and Fairfax on there, we have other conversations pending. We absolutely invite other partners to come to the party.”
Solvanki would not comment on when the finished RadioApp will be launched, how much consumer feedback SCA will be reviewing or what media names are interested in using the platform.
RadioApp is available for free download via the Apple and Google Play stores.
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]