Data warehouse Snowflake Computing has announced it has joined the Adobe Exchange partner program.
Together, the companies will work to empower customers with data-based decision making, providing customers a best-in-class customer experience management (CXM) solution.
Adobe Experience Cloud VP, ecosystem, Amit Ahuja said: “As the world’s leading customer experience platform we constantly look for ways to innovate and create the best data experience for our customers.
“Snowflake’s unique cloud-built architecture has the potential to enrich our joint customers’ experience and drive impactful multi-channel experiences for our user’s customers.”
The Adobe Experience Cloud easily brings together critical customer data – behavioural, transactional, financial, operational, and third-party data – into a single source of truth.
Armed with these insights and powered by Snowflake’s instant cloud data warehouse, Experience Cloud users will be able to make smarter and quicker data-driven business decisions based on what their customers want in real time.
Snowflake VP of strategic customer acquisitions Vince Trotta said: “Our partnership with Adobe demonstrates our dedication to creating lasting relationships with our customers and their clients.
“Together, we’re empowering joint customers to embrace the deep insights data provides, which ultimately unlocks new business potential for users and their customers.”
Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]
According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]
The annual Big Clash industry cricket tournament, organised by the industry’s social purpose organisation UnLtd, has raised over $160,000 for children and young people at risk. The highly competitive tournament saw the different corners of the industry battle it out on the ovals in Sydney, Melbourne, and Perth during February and March. Since its launch […]
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]